5 Hotel Marketing Challenges for Multi-Location Hotels
Emerging economies lead to a growing demand for international tourism, making the travel industry one of the fastest-growing markets. With the number of people with access to greater wealth rising, the market conditions are expected to remain strong. But with markets expanding, so is the competition. In this article, we give you 5 tips to stay ahead of the competition as a multi-location hotel. 5 tips to Stay Ahead of the Competition as a Multi-Location
Guest Communication Tips to Improve Hotel Guest Engagement
Guest engagement has never been so important. As we move forward through the next couple of years, travelers will look for peace of mind when planning their trips. Hotels need to clearly communicate to questions, provide tailored offers, and be accessible to guests throughout the guest journey. Guest communication is key to this. Therefore, in this article you can find 3 guest communication tips for hotels. Guest Messaging Provides Opportunities for Guest Communication Guests expect
How Hotels Can Combine Revenue Management and CRO?
One of the best and most common definitions of Revenue Management is “Selling the Right Room to the Right Client at the Right Moment at the Right Price in the Right Distribution Channel with the best commission efficiency”. Both Revenue Management and Conversion Rate Optimization (CRO) are data-driven, but they are slightly different. In this article, you can learn about the myths of CRO, how it relates to Revenue Management and how best to combine
6 Reasons Why Every Hotel Should Have a Virtual Reality Video
Interactive virtual reality video technology within the hospitality industry can provide a competitive advantage and allow customers to experience what a hotel is like before committing to a booking. However, there are also other advantages to utilizing this particular marketing method. In this article, you will learn more about six key reasons why every hotel operating today should have its own virtual reality video. What is Virtual Marketing? Virtual reality is technology-based, immersing users within
6 Lessons from Leading Brands for Elevating Hotel Booking Strategies
While OTAs have dominated the digital travel booking space in recent years, their influence is quietly dwindling as travelers seek more authentic experiences. In parallel, hoteliers now have access to more tools and resources for digital optimization. In fact, hotels of all sizes can significantly boost online bookings by taking a few notes from these eCommerce giants. After all, they’ve invested in research and testing to prove that these best practices work. 6 Lessons from Leading Brands You Should Be Aware of Here, we will go through six valuable lessons from leading brands that you should take into accoint when
Hotel Facilities: Everything You Should Know About Facilities in Hotels
The right hotel facilities can make or break a business. Hotel trends may change, but there are some essential facilities that each hotel must offer its guests. Well-chosen and well-managed hotel facilities are vital to your revenue and your hotel's reputation. In this article, you'll learn about the facilities and their essentiality to your operation. Table of Contents: What Is the Hotel Industry? What Are Hotel Facilities? What Is the Difference Between Hotel Facilities and
Front Office Department in Hotel: Everything You Need to Know
The front office department in a hotel is at the core of the entire operation. The primary functions of the front office include reservations, checking in and out, handling of financial transactions (such as settling accounts or providing currency exchange), fielding customer inquiries, arranging guest services, and more. In this article, you'll learn everything about the nerve center of a hotel. Table of Contents: Understanding the Front Office Department in a Hotel Significance of The
How to Solve Staffing Shortages in the Hospitality Industry with Technology
Staffing shortages within the hospitality industry can hurt the quality of a business and the experience that customers or guests receive. However, the consequences of staffing issues can be greatly reduced through intelligent investment in technology. In this article, you can learn more about how technology can be deployed to
Tips to Take Advantage of Changing Booking Behavior Before Your Competition
While the Omicron variant slowed market recovery in 2021, STR's data reveals a strong positive trend for the hospitality industry for 2022 and beyond. In this article, you'll learn how to stay ahead of the competition by understanding the three data pillars of a forward-looking revenue strategy. Global Occupancy Increased
Hotel Owners: Understanding the Role of a Hotel Owner
Hotel owners have an important role, as they are ultimately responsible for the business and ensuring the right employees are working in the right areas. In this article, you will learn about the role of a hotel owner, find out about hotel management companies, and explore different hotel management structures.