Revenge travelling: What Will Travel After COVID-19 Look Like?
Many trips had to be cancelled due to the COVID-19 crisis, but recent consumer surveys show that many people will want to catch up on those missed travel trips after the crisis; so-called revenge travelling. But now the question is: will demand bounce back as quickly as some seem to think? Will the way we can travel change a lot after this pandemic? And how should you as a hotelier prepare for the arrival of
Tips for Hotels During the Corona (COVID-19) Crisis
The Corona (COVID-19) virus global pandemic is an unprecedented crisis, and hotels are among the many businesses feeling the effects, as global travel restrictions come into force and entire countries face 'lockdown' procedures. This article will offer tips for hotel owners looking for ways to optimize revenue and limit the damage. Table of Contents: What is the Effect of the Coronavirus Crisis on Hotels? 11 Tips for Hotels During the Corona (COVID-19) Crisis Tips to
Hygiene is the New Marketing Message for Hotels
With COVID-19 at the very forefront of most people's consciousness, it is vital for hotels and resorts to include hygiene information within their marketing content. After all, potential guests are now much more likely to make travel decisions with hygiene measures and other coronavirus safety concerns in mind. Read on to find out more about how hygiene is displacing other issues as the main marketing message for hotels to focus on. What is the Essence
12 Tips for Hotels to Optimize Revenue in Low Demand Periods
For hotel owners, low season and other periods of low demand represent a major challenge, as fewer rooms being booked means less money coming in, and that can have serious cash flow repercussions. This is why it is so important to optimize revenue and ensure you are able to bring in as much money as possible from the guests you are able to attract. Here, you will find 12 tips to help you achieve this
What Hotel Staff Really Need from a PMS (and Why Many Systems Fail Them)
A hotel’s property management system (PMS) is the backbone of daily operations, touching nearly every department - from front desk and housekeeping to revenue management and accounting. In theory, a PMS should streamline operations, reduce friction, and create a seamless experience for both employees and guests. However, in practice, many PMS platforms fall short of these expectations. Instead of empowering hotel teams, they slow them down, adding complexity to everyday tasks. How PMS Frustrations Impact Hotel Employees and Operations To better understand how PMS usability impacts hotel employees, Cloudbeds partnered with professors from NYU’s Tisch Center of Hospitality to conduct
8 Social Media Marketing Tips to Promote Your Hotel
The rise of social media platforms like Facebook, Twitter, LinkedIn, and Instagram has meant that social media marketing is now more critical than ever before and provides many excellent opportunities for those in the hospitality industry. In this article, we take a closer look at social media marketing and its benefits and offer seven tips for those operating in the hotel industry to promote their business. Table of Contents What Is Social Media Marketing? 8
7 Ways to Transform a Hotel Room Into a Smart Room
The smart hotel room concept is one of the most important technology trends emerging within the hospitality industry today. Indeed, the idea of a smart hotel is attractive to customers for a variety of reasons, including greater convenience and personalization. However, while many owners are willing to embrace the idea, many are unsure of how to implement smart room technology. To help out, this article offers seven ways to transform a hotel room into a
Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM
As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times
7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)
Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you
Technology & Automation; The Solution to Staffing Shortages in Hotels
Getting guests to return after travel restrictions were lifted wasn't a challenge for most hotels. But winning back the staff who left the industry has proven difficult. As a result, understaffing has become one of the pandemic's toughest consequences for hotels. This creates new problems for an industry still recovering