Hotel App: Optimize Your Guest Communication, Experience & Revenue
The use of mobile apps for everyday activities has become more commonplace, leading to the rise of hotel apps. These hotel apps can then allow users to access a range of services, or to perform a range of different actions. In this article, you will learn more about hotel apps, their benefits of them, and how hotel owners can use them to improve communication, revenue, and the customer experience more generally. What is a Hotel
Hotel Advertisement; 10 Effective Hotel Advertising Strategies
A hotel advertisement campaign is one of the major ways for hotels to generate interest and promote their unique offerings. However, there are various hotel advertising strategies, and it is usually best to adopt several of these to create a diverse marketing mix. In this article, you will find out more about hotel ads, the different available options, and the ways they can benefit hotel owners. What is Hotel Advertisement? Hotel advertising is the name
Reasons Why Mobile Payments Getting More Popular in Hospitality
Mobile payments are becoming a mainstay within the hospitality sector. These methods offer guest benefits while simultaneously presenting the property in a more amenable light. Let us take a quick look at some of the advantages of this cutting-edge technology to better understand why these methods should be implemented. Table of Contents: A Quick Look at Mobile Payments How do Mobile Payments Work Within the Hospitality Industry? Some Examples of Mobile Payments in Relation to
9 Reasons Why Companies Should Use a Business Travel Agency
There are numerous benefits that a corporate traveler can gain by using the services of a professional business travel agency. Those who choose not to use such services not only lose out on exceptional customer support but also lose money as well. In this article, discover what exactly a business travel management company is responsible for and 9 reasons to use this service. Table of Contents: What is a Business Travel Agency? Business Travel Agency:
Top Hotel Marketing KPI Recommendations from Hospitality Leaders
Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy? (Question proposed by Stephanie Smith) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila Zawadzka - Marketing Lead, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Max Starkov - Adjunct Professor Hospitality Technology,
OTA Trends for 2024: What Lodging Businesses Should Know
2024 is set to witness significant changes in how travelers book accommodations, with online travel agencies (OTAs) playing a crucial role. From the return of corporate and group travel to the advent of AI-powered travel planning, these new OTA trends are reshaping how accommodations are researched, booked, and experienced. 4 Most Important OTA Trends for 2024 Lodging operators who aim to stay ahead in a competitive market must understand and prepare for these trends. This
Hotel Marketing Courses: What Will You Learn? + List of Educators
Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some of the best educators in the field. Table of Contents: What is Hotel Marketing and Why is it Important? Who Should Join a Hotel Marketing
Airbnb Login: Tips For Airbnb Hosts To Optimize Your Listing
An Airbnb login is just the beginning of getting the most out of the Airbnb system. Whether you're letting a spare room, an empty property, or building a chain of rentals as an Airbnb host, you need to optimize your listing properly. In this article, you'll learn how to do
Booking Admin: Increase Bookings with your Booking.com Listing!
Booking.com is one of the most popular online travel agencies, and hotels can use the platform as an additional distribution channel. The platform also offers a Booking admin area or extranet. In this article, you can learn how to use this platform section to optimize your listing and attract a
Upselling’s Role in Hotel Net Operating Income (NOI) Growth
The hotel business is unique in many ways, as exemplified by the unique KPIs we use, from revenue per available room (RevPAR), to average daily rate (ADR), occupancy, and everything in between. We can thank the advent of yield and revenue management that came to our industry in the 1980s