Five AI Shifts Reshaping the Hotel Guest Journey
Artificial intelligence is entering a new phase in hospitality, where its impact depends on how well it supports continuity across the guest experience. Travelers increasingly expect seamless interactions from discovery through departure, regardless of channel or touchpoint. As AI becomes embedded in how guests search, decide, and engage, hotels must think beyond isolated tools and toward connected systems that guide the full journey. In this article, you’ll learn five key ways the AI shift is
The Myth of “Full = Profitable” in Hotels
On paper, everything looks fantastic. Occupancy is high, revenue is growing, and hotel teams are running at full speed. And yet… profitability still feels weirdly fragile. Many hotels’ results look great on paper, the kind you’d happily show in a meeting, but volume doesn’t always buy peace of mind. In this article, you'll learn why traditional hotel metrics fall short and how a profit-first mindset helps you protect margins, simplify decisions, and sleep a little
How to Use Artificial Intelligence in the Hospitality Industry
As computer technology has advanced, artificial intelligence has become more reliable, enhancing its standing within the business world. Indeed, hospitality companies increasingly use AI to carry out customer service tasks, especially important within hotels and resorts. In this article, you get a closer look at which way artificial intelligence is revolutionizing the hospitality industry. Table of Contents: What Is Artificial Intelligence? Why Is Artificial Intelligence Becoming Important in the Hospitality Industry? Benefits of Using Artificial
What Is EBITDAR and Why Does it Matter for Hotel Profitability?
EBITDAR is a financial metric that stands for earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs. It is sometimes used by hospitality businesses to assess financial health. As a metric, EBITDAR is important because it helps to level the playing field when comparing businesses with different structures and rent costs. This allows financial assessments to focus on core operational performance. In this article, you can find out more about what EBITDAR is
Self-Check-in Hotel Software: Increase the Hotel Guest Experience
Self-check-in hotel solutions can help to improve the guest experience within hotels, while also making life easier for your front desk employees. In this article, you can learn all about self-check-in hotel technology, explore the different options available, gain an appreciation of the benefits and find out about the most advanced options. Table of Contents: What is the Hotel Industry? Why is Focusing on the Hotel Guest Experience Important? What is Self-Check-in Hotel Software? Self-Check-in Hotel Solution Types Mobile Check-in Self-Check-in Kiosks 5 Benefits of Self-Check-in Hotel Operations Improved Efficiency Reduced Costs Greater Personalization Improved Flexibility Enhanced Hotel Security Self-Check-in
How Can Hotels Stay Competitive Without Slashing Last-Minute Rates?
Question for Our Revenue Management Expert Panel In markets where last-minute rates are often dropped, what pricing strategy will help keep hotels competitive without jeopardising long-term revenue goals? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts
How Personal Branding Can Help Drive Hotel Sales Revenue?
Question for Our Hotel Marketing Expert Panel Why is personal branding essential for hospitality sales professionals to build strong client relationships and drive B2B revenue? (Question by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Pablo Torres - Hotel Consultant Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Ask Our Panel a
2026 Is the Year of MCP: What Hoteliers Need to Know
Artificial intelligence is already reshaping hospitality, yet many hotels remain stuck between experimentation and real impact. Promises of automation, smarter revenue decisions, and seamless guest experiences often clash with uncertainty around integration and strategy. In 2026, Model Context Protocol (MCP) marks a turning point by connecting AI tools directly to
Why Hotels Are Choosing Independence Over Brand Affiliation
For decades, hotel brands represented stability, scale, and security. Affiliation offered global distribution, loyalty programs, technology systems, and operational guidance that independent owners struggled to replicate. But the hospitality landscape has changed. Access to demand, modern technology, and digital marketing tools is no longer exclusive to brand ecosystems. At the
AI and Revenue Management: 3 Avoidable Mistakes for Hotels
Lightning‑fast data analysis, conversational deep dives into performance trends, and drastically reduced reporting workloads. AI promises hospitality leaders unprecedented speed and efficiency. It’s no wonder the industry is buzzing with excitement. Yet in today’s AI gold‑rush environment—full of hype, noise, and fear‑of‑missing‑out messaging—the risk of missteps has never been higher.