3 Key Metrics for Evaluating Your Personalization Strategy
Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for a trip is business, or leisure, or other, every traveler has their own, individual set of wants and needs for their journey and, more specifically, their accommodations. While the din from rival properties and online travel agencies (OTA) has never
Hotel Restaurant Management: Tips to Maximize Revenue for Your Hotel
Hotel restaurant management presents some unique challenges. As well as providing food, your hotel's restaurant is an intrinsic part of a guest's experience. An excellent restaurant can help make staying at your hotel memorable. If your hotel restaurant is open to the general public, it can also be an important additional revenue source. In this article, you'll discover valuable tips for maximizing hotel restaurant revenue. Table of Contents: What Is the Hotel Industry? What Is
ChatGPT Hospitality Guide: How ChatGPT Can Help the Hospitality Industry
ChatGPT hospitality applications are set to skyrocket in the near future. The sophisticated AI chatbot has found its way into various applications thanks to its ability to process questions and provide answers in natural language, similar to human communication. In this article, you'll learn more about ChatGPT and its utility in the hospitality industry. Table of Contents: What Is the Hospitality Industry? What Is ChatGPT? Is ChatGPT Free to Use? Can ChatGPT Be Useful to
Why is an Integrated Online Booking System Important?
Simply put, if you want your property to be found on the internet, having a good online presence is critical. A large proportion of business and leisure travel is now researched and booked online, and thus hotel owners can no longer ignore the need for an integrated online booking engine.Â
Tourism Startups Focus on Innovation and Sustainability
The World Tourism Organization (UNWTO), in association with Globalia, the leading tourism group in Spain and Latin America, has selected the finalists of the 2nd Global Tourism Startup Competition, an initiative that the two entities have been working on since 2018 when its first edition was held. In the competition’s
7 Tips for Hotels to Attract More Bleisure Travelers
Bleisure travel - the combination of business and leisure travel - is growing. This has led to heightened interest from the hotel industry, with hotels looking to appeal to bleisure travelers. In this article, you will find seven tips that can help to make accommodation more attractive to this emerging