Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone
In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why and how these types of data should be leveraged together by both Finance and Commercial teams create an integrated approach to using data to maximize top-line revenue growth and bottom-line profitability. Combining Commercial and Finance Analytics Explained Let’s start by
Hotel Market Segmentation: Effective Tips & Strategies for Hoteliers
Hotels want to attract as many guests as possible to maximize revenue. One of the best ways to achieve this is to segment the hotel market so that different groups of people can be targeted with different marketing messages, pricing strategies, and services. In this article, you will learn some hotel market segmentation tips and strategies for hoteliers to use, to generate the best results. Table of Contents: What is the Hotel Industry? What is
How to Start Hotel Business: 10 Steps for Launching a Successful Hotel Business
Deciding how to start a hotel business is always complex. There are many factors to consider: the location, the type of hotel you want to run, the clientele you want to attract and the services you plan to offer, and more. In this article, you'll discover everything you need to know when considering a new hotel business. Table of Contents: What is the Hotel Industry? How to Start a Hotel Business – 10 Steps Step
The Ultimate COVID Recovery Strategy for Every Hotel Department
COVID-19 brought the global hospitality industry to a grinding halt. Now, many destinations are slowly opening up again and the industry is beginning to recover. To help you get the most out of your property during this rebound phase, this article summarises expert COVID recovery tips for your marketing, revenue
Cruise Jobs: Apply Directly For a Job at The Best Cruise Lines
Cruise jobs offer excellent variety, making the cruise sector an ideal option for people from all backgrounds. One of the best ways to find work is to approach companies directly through their websites or social media channels. In this article, you will find a list of some of the biggest
Aviation Management: A Great Guide to Start Your Career in Aviation
Aviation management positions have much to offer, providing you with a combination of responsibility, a varied day-to-day working life, excellent employee benefits, and good pay. However, getting started in such a role can be challenging. Here, you will find a useful guide to help you begin your career as an