News2020-01-29T13:02:29+01:00




Discover The Latest Restaurant Technology Trends for 2025

A crucial part of running a successful restaurant involves investing in the best technology. However, to do this, you need to build an understanding of broader restaurant technology trends. In this article, you can learn about the latest restaurant tech trends, like innovations in POS systems, contactless payments, virtual reality, QR codes, and more. Table of Contents: What is the Restaurant Industry? Why is it Important to Follow the Latest Restaurant Technology Trends? The Latest

Important Restaurant Marketing Trends to Follow in 2025

Restaurant marketing is the main way that you will be able to reach new people, showcase your offerings, and attract more customers, but you will need to stay up-to-date with the latest restaurant marketing trends, too. This article teaches you about emerging marketing techniques and strategies in 2025 to remain fully competitive. Table of Contents: What is the Restaurant Industry? Why is it Important to Follow Restaurant Marketing Trends? 16 Popular Restaurant Marketing Trends of

Hotel Trends: Discover The Latest Hotel Industry Trends for 2025!

Owners and marketers need to keep pace with the latest hotel trends because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their customers do business. In this article, you can learn more about the latest hotel industry trends for 2025. Table of Contents: The Importance of Staying Up-to-Date With Hotel Trends Understanding the Factors Driving the Main Hotel Trends Emerging Technology Lifestyle Changes 21 Important Hotel Trends

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups (segments) – based on booking characteristics, purchase preferences, and buying behavior – you can tailor communications that feel timely and personal, creating an instant connection with prospective guests. The best part? You don’t need to ask for a vast amount

Hotel Costs: A Complete Guide to Customer Costs and Fees

Hotel costs, from a customer perspective, are the various fees and charges associated with booking and staying in accommodation. These can include initial booking costs, taxes and additional fees for services. Understanding hotel costs is important for guests and hotel managers alike. Additional fees can significantly alter the total cost of a stay and affect how much revenue the hotel generates from customers. In this article, you will find explanations of the most common hotel

How to Segment Your Guests: 5 Basic Tips to Boost Conversions

Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest segmentation for hoteliers, from understanding its core benefits to implementing a successful segmentation strategy within

Top Tools For Streamlining Customer Interactions In Restaurants

Smooth and efficient customer interaction is essential for running a successful restaurant. Guests expect personalized service, convenient options, and timely responses at every stage of their dining experience. Modern technology has changed how restaurants connect with customers, making interactions faster and more convenient. From digital engagement to automated responses, the

Hospitality Trends: The Latest Trends in The Hospitality Industry for 2025

The hospitality industry is competitive, and businesses must keep up with the latest hospitality trends to avoid being left behind. Additionally, keeping pace with the industry is a great way to ensure your business delivers the customer experience people want and expect.  In this article, you will learn about all

Restaurant Revenue Management Strategies for Successful Managers

Getting your restaurant revenue management strategy right can be critical for your business's success. In this article, you'll learn everything you need to know about revenue management: what it is, what it can do for your business, and how to craft and implement the perfect strategy. You'll also discover key

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