The Latest Travel Marketing Tips to Optimize Your Results in 2025
The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you will find some of the most important travel marketing tips for 2025 to help you improve your performance and results. Table of Contents What Is
Key Card Types: A Complete Guide to Modern Access Systems
Key card systems incorporate various technologies to provide a more secure form of access control to both the hospitality and business sectors. The card's digital authentication provides extra security and ease of use. A card will not just replace locks, but improve a location's security and privacy. In this article, you'll discover how to best leverage key cards, strategic optimization to get the most out of them, and how to benefit from their security features.Â
Digital Marketing for Restaurants: Trends to Follow in 2025
Digital marketing for restaurants has never been more important. Every industry today needs digital marketing, but it's especially vital in the hospitality sector. As technology has evolved and consumer habits have changed, digital marketing has changed, too, with new platforms and techniques emerging all the time. In this article, you'll discover the secrets of digital marketing and how it can work for your restaurant business. Table of Contents: What Is the Restaurant Industry? Why Is
Discover The Latest Business Travel Trends Business Travelers Desire
Business travel is growing. As a result, hotels and others in the travel industry are looking to attract more business travelers, but to do so effectively, you need to know what those travelers are looking for. In this article, you will learn more about the latest trends influencing modern business travel decisions. Table of Contents: What is Business Travel? Business Travel is Growing 15 of the Latest Business Travel Trends 1. Bleisure Travel 2. Personalization
Why River Cruises Are the Next Frontier in Sustainable Luxury Travel
River cruises represent the next frontier in sustainable luxury travel. These ships glide quietly along scenic waterways, offering intimate experiences without the carbon footprint of mega‑liners. Their smaller size means lower energy use and emissions, while hybrid engines and solar panels ensure quieter, cleaner journeys. A Natural Fit for Sustainability River cruises are commonly smaller than ocean liners. They carry fewer guests. Engines are less powerful. That means lower energy use and emissions than big ships. Because they travel inland, they rely more on shore power and less on fuel. Cruisers often dock near cities. Many lines use battery or
How to Outsource Airbnb Cleaning Service
Running a successful Airbnb requires more than a great location and appealing decor. It demands impeccable cleanliness. Guests expect spotless accommodations, and maintaining high hygiene standards is essential for positive reviews and repeat bookings. However, keeping up with cleaning, especially for hosts managing multiple properties or high turnover rates, can be challenging. That's where outsourcing cleaning services comes in. Where to Find a Good Maid for Your Airbnb When outsourcing Airbnb cleaning, you have two
10 Best Hotel Loyalty Programs to Turn Visitors into Loyal Guests
Hotel loyalty programs provide guests with not just benefits and rewards but a tailored experience that fits like a glove. Properties leverage these programs to build up both brand and loyalty among guests to ensure return visits. The fact that both parties benefit makes loyalty programs one of the best tools a property has to compete within an often turbulent market. In this article, you'll discover not only the fundamental elements of the programs but
Hotel Classifications: Complete Guide to Hotel Types & Categories
Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star
Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality
Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf -
Using Financial Data to Take Your Hotel’s Profit Game to the Next Level
In hospitality, revenue is only half the story: profitability is what truly matters. And to maximize profitability, finance analytics is the game-changer. Understanding the flow of revenue, cost structures, and operational efficiencies allows hoteliers to make smarter, data-driven decisions. With fixed costs dominating the industry, tracking the right financial metrics