How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Paul Ryan - CEO & Co-Founder, Otel AI Michael J. Goldrich -
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue Guru Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Dermot Herlihy - Group Revenue Director, Orascoma Hotels Management Tawana Muratu - Group Revenue
How Hotels Build Experience-Led Campaigns That Drive Revenue
Question for Our Hotel Marketing Expert Panel What are the best practices for building and marketing experience-led campaigns versus rate-led ones? Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas Fissendjidis - Founder, The Orange Studio Daniel Zelling - Managing Director & Founder, Opensmjle Stephanie Smith-Sparks - Founder, Cogwheel Marketing Mark Fancourt - Principal Consultant & Co Founder, TRAVHOTECH Alan Young -
AI Room Inspections for Hotel Housekeeping Quality Control
Room inspection is the last quality gate between your housekeeping team and your guest, yet at most properties, it is the least systematic step in the entire room turn. This article explains how AI-powered room inspections work, why they matter for your review scores and revenue, and how you can pilot the approach without adding headcount or disrupting your existing operation. What Is an AI Room Inspection? An AI room inspection uses computer vision to
The Highest-ROI Marketing Channel Most Hotel Groups Ignore
Hotel marketing budgets are under pressure from every direction. Google Ads cost more every quarter, OTA commissions keep climbing, and social media demands constant spend just to stay visible. So when budgets are tight, you'd expect hotel groups to double down on their cheapest, highest-performing channel: talking to guests who've already stayed. But most don't. Most pour 80% of their budget into finding new guests and almost nothing into re-engaging past ones. Your past guests already know your property. Reaching them again costs a fraction of acquiring a stranger through paid channels. So why do so few hotel teams invest
How Smart Access Technology is Transforming Guest Experience
In the hospitality industry, the first impression often begins long before a guest steps into their room. The way guests access a property and its amenities often shapes their first impression of the overall experience. For years, the magnetic stripe key card was the standard, a significant step up from metal keys. Today, however, guest expectations have evolved, and technology has advanced far beyond that simple swipe. Smart facility access is no longer a futuristic
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Paul Ryan - CEO & Co-Founder, Otel AI Michael J. Goldrich -
Google Maps and the Future of Experience Distribution
For years, hospitality businesses have invested heavily in making hotels, restaurants, and attractions discoverable across Google Search and Google Maps. Yet one important category of travel experiences remained largely absent from this ecosystem: premium on-water activities. That is beginning to change. As experience providers join Google's travel ecosystem, hospitality businesses
How Guest Experience Drives Hotel Revenue (and How to Maximize It)
From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that shapes how your brand is perceived and directly impacts your bottom line. Turning Happy Guests into Higher Profits The connection
Why “Travel-Ready” Guests Are Becoming a New Hospitality KPI
For years, hotels have measured the guest journey from booking confirmation to post-stay review. Yet a growing part of the experience now happens before the guest even reaches the airport. Entry requirements, digital forms, health declarations, payment confirmations, airport tax rules, and airline checks all sit outside the hotel's direct