Why Hotel Marketing Teams Are Rebuilding Their Content Workflows
Hotel marketing content used to mean a website page, a seasonal email, and maybe a blog post once a month. That's changed. Guests now expect fresh, relevant content across a dozen channels at once, and the old way of producing it just can't keep up. Here's what's driving the shift, and what you can do about it. What Changed in Hotel Content Demands A few years ago, one marketer could reasonably manage a property's entire
How Smart Access Technology is Transforming Guest Experience
In the hospitality industry, the first impression often begins long before a guest steps into their room. The way guests access a property and its amenities often shapes their first impression of the overall experience. For years, the magnetic stripe key card was the standard, a significant step up from metal keys. Today, however, guest expectations have evolved, and technology has advanced far beyond that simple swipe. Smart facility access is no longer a futuristic
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Paul Ryan - CEO & Co-Founder, Otel AI Michael J. Goldrich -
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue Guru Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Dermot Herlihy - Group Revenue Director, Orascoma Hotels Management Tawana Muratu - Group Revenue
AI Agents for Hotel Front Desks and What to Automate First
AI agents for hotel front desks are software systems that understand a guest's request in plain language and complete it directly in the property management system, from a check-in to a late checkout, without a staff member relaying every step. They are becoming important now because missed calls and after-hours gaps cost hotels bookings that a person was never available to answer. Key Takeaways: AI agents can complete routine front-desk actions through PMS-connected workflows, not just answer FAQs. The best first tasks are frequent, policy-based, low-emotion, reversible, and easy to audit. Front desk AI needs clear handoff rules for complaints,
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software that pursues a defined goal without waiting for instructions. In housekeeping, the goal is to have every room ready at the right moment with the fewest wasted labor minutes. Key Takeaways: AI agents are creating value by coordinating room readiness decisions, not replacing the physical
Why Hotel Marketing Teams Are Rebuilding Their Content Workflows
Hotel marketing content used to mean a website page, a seasonal email, and maybe a blog post once a month. That's changed. Guests now expect fresh, relevant content across a dozen channels at once, and the old way of producing it just can't keep up. Here's what's driving the shift, and what you can do about it. What Changed in Hotel Content Demands A few years ago, one marketer could reasonably manage a property's entire
How Hotels Build Experience-Led Campaigns That Drive Revenue
Question for Our Hotel Marketing Expert Panel What are the best practices for building and marketing experience-led campaigns versus rate-led ones? Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas Fissendjidis - Founder, The Orange Studio Daniel
AI Room Inspections for Hotel Housekeeping Quality Control
Room inspection is the last quality gate between your housekeeping team and your guest, yet at most properties, it is the least systematic step in the entire room turn. This article explains how AI-powered room inspections work, why they matter for your review scores and revenue, and how you can
Google Maps and the Future of Experience Distribution
For years, hospitality businesses have invested heavily in making hotels, restaurants, and attractions discoverable across Google Search and Google Maps. Yet one important category of travel experiences remained largely absent from this ecosystem: premium on-water activities. That is beginning to change. As experience providers join Google's travel ecosystem, hospitality businesses