The Highest-ROI Marketing Channel Most Hotel Groups Ignore
Hotel marketing budgets are under pressure from every direction. Google Ads cost more every quarter, OTA commissions keep climbing, and social media demands constant spend just to stay visible. So when budgets are tight, you'd expect hotel groups to double down on their cheapest, highest-performing channel: talking to guests who've already stayed. But most don't. Most pour 80% of their budget into finding new guests and almost nothing into re-engaging past ones. Your past guests
How Hotel Leaders Can Protect GOPPAR in a High-Cost Market
For years, hotel strategy has run on one assumption: grow RevPAR, and profit takes care of itself. That link is weakening. Revenue is holding steady across most markets, but costs are not, and GOPPAR is under pressure even where the top line looks healthy. For revenue and commercial leaders, the job is shifting. It's no longer only about driving more demand. It's about making sharper decisions on the demand you already have, weighing what each
How AI Agents in Housekeeping are Improving Room Readiness
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software that pursues a defined goal without waiting for instructions. In housekeeping, the goal is to have every room ready at the right moment with the fewest wasted labor minutes. Key Takeaways: AI agents are creating value by coordinating room readiness decisions, not replacing the physical
Why Hotel Marketing Teams Are Rebuilding Their Content Workflows
Hotel marketing content used to mean a website page, a seasonal email, and maybe a blog post once a month. That's changed. Guests now expect fresh, relevant content across a dozen channels at once, and the old way of producing it just can't keep up. Here's what's driving the shift, and what you can do about it. What Changed in Hotel Content Demands A few years ago, one marketer could reasonably manage a property's entire
Hotel Labor Cost Management Without Cutting Service Quality
Hotel labor cost management is the discipline of controlling payroll, the largest expense on a hotel P&L, by matching staffing hours to demand, raising productivity, and reducing turnover. It has become important now because wages keep climbing while rate growth has flattened, so every unmanaged labor hour comes directly out of gross operating profit. Key Takeaways: Labor is the largest controllable expense in hotel operations, and scheduling discipline matters more than headcount cuts. Hotels that schedule against demand forecasts protect margin when occupancy moves. Cross-training staff across departments turns fixed labor into flexible labor without reducing service levels. Turnover is
The Real Cost of Your Tech Stack Isn’t Your Subscription Costs
The most expensive part of your technology stack isn't on the invoice. Most hotel operators have been trained to think about technology spend in terms of fees. What does the PMS cost? What are we paying for the RMS? Add up the line items, and you have your technology budget. But that calculation is missing a lot of the bill. The real cost of a fragmented hotel tech stack is measured in hours spent assembling
The Highest-ROI Marketing Channel Most Hotel Groups Ignore
Hotel marketing budgets are under pressure from every direction. Google Ads cost more every quarter, OTA commissions keep climbing, and social media demands constant spend just to stay visible. So when budgets are tight, you'd expect hotel groups to double down on their cheapest, highest-performing channel: talking to guests who've already stayed. But most don't. Most pour 80% of their budget into finding new guests and almost nothing into re-engaging past ones. Your past guests
How Smart Access Technology is Transforming Guest Experience
In the hospitality industry, the first impression often begins long before a guest steps into their room. The way guests access a property and its amenities often shapes their first impression of the overall experience. For years, the magnetic stripe key card was the standard, a significant step up from
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner,
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue