Five Rate Mistakes in Revenue Management and How You Can Solve Them
Ask any hotel staffer not directly involved in revenue management about the daily tasks of a revenue manager, and they'll likely suggest it's all about 'setting' or 'raising rates.' While these activities are indeed crucial, they often eclipse the comprehensive analysis that underpins each pricing decision. Five Rate Mistakes in Revenue Management and How You Can Solve Them As a revenue manager, focusing entirely on pricing can inadvertently lead your hotel off course, resulting in
Getting Started with AI: A Step-by-Step Guide for Hoteliers
Adopting smart technology and artificial intelligence (AI) in the hotel industry has been a growing trend in the last few years, accelerated by the COVID-19 pandemic and subsequent staff shortages. Tools that enhance operational efficiency and appeal to guests are becoming increasingly popular - but how do you start choosing one that suits your hotel brand best? Catch up with AI to Avoid Staying behind Your Guests' Expectations According to a recent report by PwC,
Interview with Founder and CEO Tom Dibble of Screen Pilot
In this interview, we're talking to Tom Dibble, the founder, and CEO of Screen Pilot. Screen Pilot optimizes hotels' direct distribution channels with comprehensive digital marketing solutions. This provides several benefits, including increased booking and brand recognition, decreased need for third-party services, and a larger return on investment. Can you tell us a bit about yourself? I was born in the U.K. and spent a few years in
Should Sales Teams Receive Revenue Management Training?
Question for Our Revenue Management Expert Panel: Should Directors of Sales be trained in Revenue Management? How would it affect their understanding of Revenue Management complexities, their results & strategy? (Question by Connor Vanderholm) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Heiko Rieder - Vice President Business Development, Travel Charme Hotels & Resorts Diego Fernández
Airbnb China Hotel Guide Including Alternative Booking Platforms
Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb to suspend Chinese domestic operations in July 2022. Airbnb's disappearance left a hole in the economic landscape of the hospitality industry. Hotels suddenly found themselves with new options to recapture and expand on short-term rental options in China. In this article, you'll see Airbnb's work in China from start to finish while learning how the hospitality industry can fill this new niche. Table of Contents: What Is Airbnb China? Airbnb's
How Artificial Intelligence is Changing the Travel Industry
Artificial intelligence is constantly improving, making it more reliable and attractive as a business solution. In particular, businesses in the travel industry are taking advantage of AI to perform various administrative and customer service tasks. Here, you will learn the uses and benefits of artificial intelligence and explain how it is changing how travel companies operate. Table of Contents: Understanding Artificial Intelligence The Role of AI Within the Travel Industry Examples of AI Within the
Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties
Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels and effective marketing can influence their perceptions. In this article, you will find a breakdown
Wheelchair Accessible Hotels: Real Examples of Accessible Hotels
Wheelchair accessible hotels are hotels designed to accommodate the needs of guests who require wheelchairs. This includes making sure the building and rooms can be accessed, but also providing special features inside the hotel. Providing wheelchair accessibility is important for the guest experience and for ensuring your property is suitable
Maintenance in the Hospitality Industry: Best Practices and Tips
Maintenance in the hospitality industry involves the upkeep of facilities, technology, equipment and other important assets. This can include everything from plumbing systems to elevators and televisions. The importance of maintenance is impossible to overstate because it is necessary to keep things running smoothly. If issues occur and things stop
How Has Artificial Intelligence Impacted Revenue Management Roles and Systems So Far?
Question for Our Revenue Management Expert Panel: Some roles are shrinking due to Artificial Intelligence. How have revenue management roles and systems been affected to date? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Tamie Matthews -