Nowadays, hoteliers can not only rely on their hotels’ amenities, looks, or standardised services, they need to offer more. Happy customers is the key for success in the hotel business. Customer satisfaction is therefore increasingly important and knowing your guests’ needs has become a must for hoteliers. So hoteliers should make efforts to distinguish themselves from the competition.

3 Tips to Improve Your Hotel’s Customer Care

Below you find 3 useful tips that will help you to improve your hotel’s customer care.

1. Provide a Tailored Exclusive Experience

Terms like “Up-selling” or “Cross-selling” are very trendy these days, but what do they really mean and how can we take advantage of them?

“Up-selling” or “Cross-selling” strategies will improve your customer satisfaction rate just by doing simple and subtle things like selling a more expensive version of the service your customer is buying (up-selling) or selling an additional service to complement what your customer is buying (cross-selling). Many may already know their meaning but just a few know how to actually use these tools to boost their hotel’s success. It will definitely make a difference for your Hotel’s guests if done correctly.

To not force any situation that may damage the Hotel’s image, you should be careful and do one thing perfectly over anything else: Know Your Client. Profiling guests is the best way to get to know your customer, their preferences and potential specific needs. Getting to know all of this information pre-arrival or at the check-in is crucial if you want to offer your customer upgrades or extra services and score a bull’s eye by doing it.

Yet, hoteliers have a lot of different guests and sometimes it can get tricky to keep track of every clients’ needs without any help. There are several options in the market to help you to take track of each customer’s needs, helping you to manage your property, reservations, and customers experience. The use of this kind of software will allow you to offer an exclusive, tailored service to each guest, maximising your guests’ experience.

Gathering the correct data and knowing how and when to use this information will determine your success at giving an outstanding service. Offering a room upgrade on a birthday, a spa service for someone coming from abroad or inducing them to some leisure activities in the city based on their taste. There are millions of possibilities to explore and try. Your guests will appreciate it.

2. Use the Benefits of Technology

The hospitality industry is no exception; Technology and Artificial Intelligence is shaping the future of customer care. From PMS’s, booking engines, software that allow you to keep track of guests preferences to chatbots that help you handle your queries better and faster. They all can help to reduce costs while enhancing the customer experience.

It is proven by several studies that customers don’t pay that much attention to who or what is actually helping them, so if it is a robot or a real human. As long as the reply is efficient and helpful, clients seem to be happy with the results. This is amazing news since chatbots allow hoteliers to have 24/7 customer care, mainly covering those times when your human agents aren’t available. They have proven to be very useful at responding to queries that involve predefined questions and tasks, but it is important to remember that the main goal is to provide the best customer care possible. You shouldn’t replace all human interaction from customer care, instead it is suggested for you to use chatbots to create a more immersive experience by blending artificial intelligence with human wisdom. For example, switch to human agents whenever the conversation is getting complex or deeper.

A global survey from MIT shows that between 25% to 50% of all customer queries are now completely handled and solved through automated channels, like HiJiffy’s communication platform. This trend is expected to keep on growing and any hotelier shouldn’t miss it.

3. Measure Customer Care

As in any other industry, having the correct metrics is crucial if you want to keep on improving your customer satisfaction. The question is, how do you know you are collecting the right data? And, how do you correctly interpret the data? Below three ways to check if you are doing it right.

Tips - Measure hotel customer care

Extra money spent

When customers are happy with your service, it’s more likely for them to spend more money and accept previously mentioned up-sells and cross-sells. Keeping track of how often this happens and the amounts extra spent, is a good indicator of customer satisfaction and will let you know if there is anything to improve or not.

Customer engagement level

The communication level between guests and the hotel is an important indicator to determine the level of engagement and customer interest level. It’s very important to reply to every single comment, question, or review, regardless of the communication platform. If you have a way to manage your communications from one single platform, you will nail your customer care.

Word-of-mouth

There is nothing more valuable than a recommendation from someone you trust. That is why keeping track of those past clients that provide word-of-mouth referrals is very important. Referrals could be turned into a gold mine if done well. Make sure to ask your guest who referred them to your hotel, keep track of these people and reward them accordingly.

Putting everything in perspective, it is all about listening to your customers, understanding their potential needs and providing them with a tailored treatment. By gathering data and implementing these strategies you will be able to take your hotel to the next stage and leave competitors behind. It is all about improving your customer satisfaction to scale-up customer loyalty towards your hotel.

More Tips to Grow Your Business

Revfine.com is a knowledge platform for the hotel, hospitality and travel industry with practical tips to optimise revenue. Yearly more than 1 million professionals use our tips to increase revenue, innovate processes and improve customer experience. You can find all hotel & hospitality tips in the categories Revenue Management, Marketing & Distribution, Technology and Software.

This article is written by our expert partner HiJiffy

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