4 Website Personalization Tips for Luxury Hotels to Increase Direct Bookings
Brand identity significantly influences guests, with an even more significant impact in luxury hospitality, where brand image standards are higher. As a luxury brand, it's crucial to seduce potential guests and entice them to book on your hotel website by providing each visitor with a personalized online experience, with your brand's personality shining through at all times. 4 Ways How Luxury Brands Convert Guests from Lookers to Direct Bookers By accompanying your visitors and transmitting
How To Leverage Data Across 4 Key Hotel Departments
There is no shortage of data in the hospitality industry. From travelers browsing your website to entering information on OTAs and post-stay surveys, hoteliers collect immense amounts of hotel data daily. For this data to be useful, it must be organized and filtered, so it's decipherable and helps guide decision-making. Decisions Based on Business Intelligence Using data analytics, hoteliers can examine vital business intelligence information collected from sources, like their reservation system or Google Analytics,
Break Siloes and Foster Synergies to Optimize Hotel Profits
Hotels looking to optimize profits must break the silo mentality. They must align their teams and synchronize their knowledge. In this article, you'll learn how to break siloes and foster synergies to optimize hotel profits. Steps to Creating a Connected Commercial Organization The movement toward commercial revenue is a good start. Many hotels have brought sales, marketing, revenue management, and distribution under a single commercial revenue leader. But it's not a single person's job. It
How the Internet of Things (IoT) can Benefit the Hospitality Industry
One of the most important emerging trends for those in the hospitality industry is the Internet of Things, or IoT for short. It is, therefore, important for hotel owners, managers, and other business leaders to make the most of it, yet many people still struggle to understand what it is and how it can help fully. In this article, you will find out more about what the Internet of Things is, and how it
Broadened Horizons: 3 Ways Revenue Management Tools Can Influence Commercial Success
If you think of revenue management tools as solely a means for rolling out dynamic pricing strategies and making the most out of the demand for your property’s room inventory, it’s time to challenge that assumption. While these tried-and-true capabilities are a staple at most hotels, today’s advanced revenue management systems are making great strides in breaking down the barriers between sales, revenue management, and marketing - and all to the benefit of hoteliers’ bottom line. Unlocking Hidden Value with Revenue Management Tools Advances in technology, system connectivity, and more have helped pave the way for capabilities that expand beyond
Early Check-in Hotels: Optimize the Guest Experience & Hotel Revenue
Early check-in hotels are properties that allow guests to check in before the conventional time of between 2:00pm and 4:00pm. This may mean offering earlier check-ins, offering 24/7 check-ins, or offering self-check-ins. Providing options for early check-ins can be especially important for hotels receiving lots of international guests, as many flights land early in the morning. Early check-ins can optimize the guest experience and boost revenue. In this article, you will learn about the benefits
What are the Best Marketing Strategies for Hotels on a Budget?
Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? What could move the needle the furthest, but with the lowest amount of investment? (Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Max Starkov - Adjunct
Hospitality Training: 20 Need-to-Know Courses to Train Your Staff
Proper training is vital in the hospitality industry. In a dynamic and increasingly competitive business landscape, no role is so minor that quality training can't impact your business's success. For those contemplating a career in hospitality, completing a training course can be a big advantage. In this article, you'll discover
Hospitality Business: How to Start a Successful Hospitality Company
Hospitality can be a challenging industry for a new business owner. If you're thinking about starting a new business in the hospitality sphere, this is the article for you. Read on to discover everything you'll need to know about the basics of starting a hospitality business, with key tips and
Restaurant Podcasts: 14 Excellent Podcasts for Restaurant Owners
Restaurant podcasts are a great way to learn from industry leaders and experts. Whether you're an aspiring restaurateur or an industry professional with decades of experience, there is a podcast out there for you. Restaurant podcasts cover every imaginable topic and bring in experts from throughout the restaurant industry. In