7 Beautiful Greek Islands for Adventurous Holidays
Planning to take a break from your hectic work routine? Many travellers today seek adventure holidays that let them step outside their comfort zones and discover new sides of themselves. Greece, with its stunning islands scattered across the Aegean and Ionian Seas, offers just that. While Greece is often known as a place to unwind, it also has ample options for those seeking an adventurous trip. Unleash Your Adventurous Spirit Across the Greek Islands Whether
Why Hotel Analytics Should Be in Everyone’s Hands
Data has become the new language of hospitality, but not everyone in the hotel industry speaks it fluently. Too often, analytics live in reports seen only by a few, while decisions are made by many. In today’s fast-moving market, that’s a luxury no hotel can afford. Making analytics accessible to everyone isn’t a trend; it’s a competitive necessity. The Hidden Cost of Data Hierarchies Walk into any hotel and ask who really uses data day
3 Ways Revenue Management Tech Builds Hospitality Resilience
The hospitality industry continues to evolve amid shifting guest expectations, global disruptions, and economic uncertainties. To stay competitive, hotels must embrace smarter systems and agile strategies that ensure long-term success. With the right tools in place, hospitality leaders can adapt faster, optimize performance, and create a more stable foundation for future growth in an ever-changing travel landscape. In this article, you'll learn how revenue management technology helps hotels strengthen operational efficiency, align commercial teams, and
Is WhatsApp the Secret to Your Hotel Guest Engagement Strategy?
WhatsApp isn’t just a guest messaging tool. It is a faster, more personal way to connect with guests across their journey. Hotels are using it to boost check-in rates, improve service touchpoints, and even increase on-site sales. In this guide, you’ll learn when WhatsApp works best compared to email and SMS, what it costs, and how to build a smart communication mix that enhances the guest experience and overall performance. Why Consider WhatsApp for Hotel
What Skills Do Hotel Marketers Need in the AI Era?
Question for Our Hotel Marketing Expert Panel What are the top skills hotel marketing teams need to ensure success in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Marketing Expert Panel Stephanie Smith-Sparks - Founder, Cogwheel Marketing Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas Fissendjidis - Founder, The Orange Studio Daniel Zelling - Managing Director & Founder, Opensmjle Mark Fancourt - Principal Consultant & Co Founder, TRAVHOTECH Alan Young - VP, Product Management, Infor Shobhit Saxena - Manager,
Beyond RevPAR: The Metrics Redefining Hotel Revenue
For decades, hotels have relied on familiar benchmarks like occupancy and ADR to guide performance. These metrics still matter, but they no longer tell the full story. In a digital, experience-led hospitality landscape, revenue goes far beyond rooms – and your strategy should too. In this article, we explore what shapes revenue today, from automation and guest behavior to space utilization, and the metrics that define modern success. Revenue Is No Longer Just About Rooms
How Food and Beverage Management Drives Hotel Profitability
Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost every aspect of a guest's stay. In this article, you'll discover how to leverage F&B
Overbooking Done Right: How to Fill Rooms Without Upsetting Guests
Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will
20 Country Marketing Strategies to Attract More Tourists in 2026
One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your country's marketing plan to drive tourist traffic to your target region. There are several ways you can promote your country. This article gives insights into the best
Balancing System and Manual Forecasts for Ideal Hotel Budgeting
Question for Our Revenue Management Expert Panel: What is the “ideal” budget process for hotels? Is it relying entirely on tech-based forecasting, or also maintaining manual forecasts to ensure accuracy? (Question proposed by Mariska van Heemskerk) Our Revenue Management Expert Panel Niko Krauseneck