AI Marketing Tips: Best Practices & Insights from Hospitality Experts
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of Hotels & Resort, New Mexico State University Thom de Graaf - Online Marketing Specialist, The
Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties
Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels and effective marketing can influence their perceptions. In this article, you will find a breakdown
Hotel Greeting: Essential Guide to Welcome Guests Successfully
A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of welcome gifts, letters or cards within guest rooms. Greeting hotel guests is an important part of customer service, helping to create a positive first impression. These initial interactions set the tone of a guest's stay and can also help to manage expectations. In this guide,
Hotel Classifications: Complete Guide to Hotel Types & Categories
Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star hotel will expect exceptional service, while a guest booking a 1-star hotel will expect only basic standards. In this article, you can examine what hotel
What Skills Do Hotel Revenue Managers Need in the AI Era?
Question for Our Revenue Management Expert Panel What are the top skills hotel revenue management teams need to succeed in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue Guru Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Dermot Herlihy - Group Revenue Director, Orascoma Hotels Management Tawana Muratu - Group Revenue Manager, Cresta Hotels Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Pablo
20 City Marketing Strategies to Attract More Travelers in 2026
Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you boost tourism in 2026. Table of Contents: What is City Marketing? Why is City Marketing Useful and Important? What is the Difference Between City and
Robots in the Travel Industry: 20 Real-World Examples
One of the most exciting technological developments within the travel industry in recent years has been the increased prevalence of robots, with examples ranging from text-based chatbots and front desk robotic assistants to security robots and robotic travel cases. This article takes a closer look at how robots transform tourism, providing 20 real-world examples of their use and examining some pros and cons. Table of Contents: Understanding Robots Applications of Robots Within the Travel Industry
Guest Experience Trends Shaping 2025 and Beyond
The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers
Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)
Hotel rooms don't sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at your hotel. Advertising packages online is a good idea to ensure that your package deals get the best visibility. Here
Hospitality Trends: The Latest Trends in The Hospitality Industry for 2027
The hospitality industry is competitive, and businesses must keep up with the latest hospitality trends to avoid being left behind. Additionally, keeping pace with the industry is a great way to ensure your business delivers the customer experience people want and expect. In this article, you will learn about all