What Will You Learn?
Hotel teams are under pressure to deliver more personalisation, stronger guest connections, and greater consistency while managing fewer staff, fragmented tools, and rising expectations.
Success comes not from sending more messages but from using data more intelligently to build meaningful relationships.
To uncover benchmarks and challenges, a short anonymous survey gathered over 60 responses. In this report, you will learn how teams perform today, what good looks like, and where the industry is heading.
What Are the Topics?
Below, you will find an overview of all topics.
- Current marketing maturity
- Segmentation gaps
- Channel usage
- Low WhatsApp adoption
- Data underuse
- Personalisation struggles
- What “good” looks like
- Steps to improve