Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges

2025-04-18T15:04:52+02:00

Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for using hotel amenities, to parking fees and taxes. For hotels, it is important to understand and make strategic use of hotel fees to maximize revenue from guests. At the same

Hotel Fees: A Comprehensive Guide to Understanding Accommodation Charges2025-04-18T15:04:52+02:00

Hotel CRM System: The Ultimate Guide to Customer Relationship Management

2025-04-18T15:05:00+02:00

A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then be used to improve personalization, identify trends and enhance customer

Hotel CRM System: The Ultimate Guide to Customer Relationship Management2025-04-18T15:05:00+02:00

10 Best Hotel Booking Apps to Maximize Revenue and Visibility

2025-04-28T11:22:00+02:00

Hotel booking apps have become a necessity in today's digitally driven market. The apps pose some unique challenges for hoteliers. However, the advantages dwarf these initial speed bumps. Apps make it easier for potential guests to find you and lock in their reservations. Likewise, visibility within the digital ecosystem gives you a significant competitive advantage. The benefits will continue to

10 Best Hotel Booking Apps to Maximize Revenue and Visibility2025-04-28T11:22:00+02:00

10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty

2025-04-29T12:49:49+02:00

Hotel rewards programs are among the most powerful tools available to hoteliers. A strategically leveraged program will both increase repeat bookings through incentives and provide guest data that can be used to provide further growth. The process builds up a defensible market share, pushes up RevPAR, and reduces the overall cost of acquisition. In this article, you'll learn how the

10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty2025-04-29T12:49:49+02:00

Hotel Invoice Guide: Essential Tips & Best Practices for Hotel Professionals

2025-04-22T12:58:29+02:00

A hotel invoice is a document presented to guests at the end of their stay, breaking down the charges they have incurred. This can include the room rate, additional services they used, taxes and more. Hotel invoices are essential for maintaining accurate financial records and providing guests with a transparent overview of charges. They can assist with compliance, preventing disputes

Hotel Invoice Guide: Essential Tips & Best Practices for Hotel Professionals2025-04-22T12:58:29+02:00

Hotel Costs: A Complete Guide to Customer Costs and Fees

2025-04-07T14:24:05+02:00

Hotel costs, from a customer perspective, are the various fees and charges associated with booking and staying in accommodation. These can include initial booking costs, taxes and additional fees for services. Understanding hotel costs is important for guests and hotel managers alike. Additional fees can significantly alter the total cost of a stay and affect how much revenue the hotel

Hotel Costs: A Complete Guide to Customer Costs and Fees2025-04-07T14:24:05+02:00

Hotel Industry Challenges: A Guide for Hoteliers

2025-04-07T14:24:13+02:00

Hotel industry challenges are best conceptualized as a product of a dynamic economic landscape. These include financial, market, and logistical elements inherent to the modern world. Examples range from staff retention to adaptation of new technological innovations. To succeed in the hospitality industry is to face these challenges with a full understanding of their complexities and possible methods of resolution.

Hotel Industry Challenges: A Guide for Hoteliers2025-04-07T14:24:13+02:00

16 Examples of Robots Being Used in the Hospitality Industry

2025-04-15T09:53:40+02:00

Robots within the hospitality industry are becoming more commonplace, with uses ranging from artificially intelligent chatbots designed to assist with the customer service process to robot assistants deployed to improve guests' experience in a hotel. In this article, you will find more information about the uses of robots within hospitality, complete with eight specific examples from around the world. Table

16 Examples of Robots Being Used in the Hospitality Industry2025-04-15T09:53:40+02:00

How Artificial Intelligence is Changing the Travel Industry

2025-04-09T09:54:03+02:00

Artificial intelligence is constantly improving, making it more reliable and attractive as a business solution. In particular, businesses in the travel industry are taking advantage of AI to perform various administrative and customer service tasks. Here, you will learn the uses and benefits of artificial intelligence and explain how it is changing how travel companies operate. Table of Contents: Understanding

How Artificial Intelligence is Changing the Travel Industry2025-04-09T09:54:03+02:00

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties

2025-04-09T10:08:12+02:00

Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties2025-04-09T10:08:12+02:00

Hotel Greeting: Essential Guide to Welcome Guests Successfully

2025-04-01T21:43:02+02:00

A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of welcome gifts, letters or cards within guest rooms. Greeting hotel guests is an important part of customer service, helping to create a positive first impression. These initial interactions set the

Hotel Greeting: Essential Guide to Welcome Guests Successfully2025-04-01T21:43:02+02:00

23 Revenue Management Strategies to Grow Your Hotel Business

2025-04-09T10:04:13+02:00

For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, find 12 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective. Table of Contents

23 Revenue Management Strategies to Grow Your Hotel Business2025-04-09T10:04:13+02:00

Hotel Classifications: Complete Guide to Hotel Types & Categories

2025-04-01T21:47:26+02:00

Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star hotel will expect exceptional service, while a guest booking a

Hotel Classifications: Complete Guide to Hotel Types & Categories2025-04-01T21:47:26+02:00

Revenue Management Trends: Latest Developments of 2025

2025-02-24T14:04:18+01:00

A significant part of getting the most out of a hotel revenue management strategy involves keeping up with the latest revenue management trends and implementing associated strategies while investing in relevant technology. In this article, you can learn all about the latest revenue management developments in 2025 to stay ahead of the game. Table of Contents: Understanding the Basics of

Revenue Management Trends: Latest Developments of 20252025-02-24T14:04:18+01:00

Hotel Activities: Essential Guide to Engaging Guest Experiences

2025-03-13T14:41:24+01:00

Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing your hotel to offer interesting or unique activities can help

Hotel Activities: Essential Guide to Engaging Guest Experiences2025-03-13T14:41:24+01:00

Hostel Management: A Complete Guide to Successful Hostel Operations

2025-03-13T14:35:18+01:00

Hostel management is the process of overseeing and influencing day-to-day operations within a hostel. Successful management of a hostel will focus on achieving business objectives and delivering a positive guest experience. Effective management is important for maximizing operational efficiency, customer satisfaction and financial outcomes. It will involve taking a strategic approach and tactically implementing established best practices. In this article,

Hostel Management: A Complete Guide to Successful Hostel Operations2025-03-13T14:35:18+01:00

Categories of Hotels: A Complete Guide to Hotel Classifications & Types

2025-03-13T14:43:25+01:00

Categories of hotels are used to classify the various different types of accommodation available to guests. Hotels can be categorized according to their size, service standards, layout, ownership structure and more. Breaking down the many different hotels into major categories helps to set guest expectations and define service standards. Guests know the level of service they will get and hoteliers

Categories of Hotels: A Complete Guide to Hotel Classifications & Types2025-03-13T14:43:25+01:00
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