7 Hotel Marketing Techniques to Boost Direct Bookings in 2022
Digital marketing is essential if you want to drive bookings and especially if you're after more direct business for your hotel. But with the countless available tools and strategies, it can be hard to decide which ones to implement. The following article highlights seven hotel marketing techniques to concentrate on to make your direct booking soar. 1. Optimise Your Website for Search Engines Increase your website's online visibility and reach through SEO (search engine optimisation).
26 Essential Hotel Marketing Strategies For More Bookings in 2026
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will find a list of 26 essential hotel marketing strategies for hotel businesses to focus on in 2026. Table of Contents: 26 Essential Hotel Marketing Strategies to Get More Bookings in 2026 1.
11 Hotel Marketing Podcasts Every Hotel Professional Should Listen To
Hotel marketing podcasts offer an excellent way for hotel professionals to access advice, learn new techniques and strategies, and hear first-hand insights and experiences from marketing experts. In this article, you can explore the rise of hotel marketing podcasts and read a list of 11 of the best podcasts available. Table of Contents: The Hotel Industry Explained What Are Hotel Marketing Podcasts? Why Is It Beneficial to Listen to Hotel Marketing Podcasts? Top 11 Hotel
Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing
A hotel marketing plan is important for establishing your marketing objectives, outlining how to achieve them, understanding your target audience(s), and pinpointing your unique selling proposition. In this article, you can learn more about how to create and continually modify your marketing plan. Table of Contents: What is the Hotel Industry? What is a Hotel Marketing Plan? Why is a Hotel Marketing Plan Important? Hotel Business Plan: The Fundamental Step to Secure Hotel Financing 6
5 Ways to Invest Surplus Marketing Funds Before Year End
As the fiscal year ends, it’s not uncommon for hotel teams to discover unallocated funds in their marketing budget. Since the golden rule of budgeting is “use it or lose it,” here are five quick, effective ways to make an impact with surplus dollars before the end of the year. Sometimes it’s a strategic safety net. Sometimes it’s dumb luck. When hotel teams reach the end of the fiscal year and find they have unspent
4 New Technologies To Help Increase F&B Revenue
In modern hotels, generating income goes beyond room rates and prime locations. While these factors are undoubtedly important, a realm of untapped potential can significantly boost profitability: food and drinks revenue, also known as F&B. 4 New Technologies to Increase F&B Revenue By focusing on this dynamic aspect, hotels can maximize their earnings, even without expanding their capacity or hosting numerous events. Effective revenue management is crucial for the hotel industry to thrive in this
3 Steps to Implement Customer Data into Your Hotel Marketing Strategy
Being able to adapt quickly to market demands is a skill many hotel marketers should make an effort to master. And in this digital age, it never hurts to be more data-driven in your overall business strategy. One way to do this is by utilizing customer data in your marketing. By collecting, analyzing, and using customer data, your hotel can customize marketing efforts to effectively target your desired audience and elevate the overall guest experience.
Airbnb China Hotel Guide Including Alternative Booking Platforms
Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb to suspend Chinese domestic operations in July 2022. Airbnb's disappearance left a hole in the economic landscape of the hospitality
Best AI Use Cases and Strategies in Hotel Revenue Management
Question for Our Revenue Management Expert Panel: What are the most beneficial use cases and practical applications of AI in hotel revenue management? Where do you think the opportunities and pitfalls may lie? (Question by Alenka McMahon) Our Revenue Management Expert Panel Alenka
AI Marketing Tips: Best Practices & Insights from Hospitality Experts
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder
Discover Examples of Artificial Intelligence (AI) in the Hotel Industry
AI in hotels describes the use of artificial intelligence technology in the hotel industry. This technology is increasingly used to automate processes, analyze vast amounts of data, and deliver next-level personalization. Modern AI technology has become a significant benefit for the industry as it deals with challenges like labor shortages
AI in Hospitality: New Trends in Booking Behavior and Distribution
What did you think when ChatGPT first came out? Maybe you were in the “nice, but useless gadget” camp. Or did you immediately see it as a powerful tool that will shake up our industry? The latter has proven true. Artificial intelligence (AI) tools have only been available for a
AI-Driven Analytics Will Provide Hard Fast ROI – But Are Hotels Ready?
For hoteliers looking to find customers, convert them to Book, and grow revenue amid stiff competition, smarter data insights are necessary. But if more isn't done to bring system data together in a cohesive, intelligent, and integrated way, commercial teams will flounder, unable to deliver hard, fast ROI. The Balancing