7 Social Media Truths from High-Performing Hotel Marketing Teams
Social media strategy can be a beast for marketing teams to manage. Every few months there are game-changing updates, and every day seems to bring a new trend or tool to consider, but change isn't the only constant in digital marketing. Here are seven social media truths from high-performing hotel marketing teams. 7 Social Media Truths from Top Hotel Marketing Teams Marketing teams well understand that no two social media channels – or their audiences
8 Social Media Strategies For Hotels to Engage With Guests
Social media strategies for hotels are currently just as important as in other sectors. Effective social media marketing in the hotel industry can elevate your brand profile, increase website traffic, and boost reservations. Engaging with hotel guests via social media is a great way to gain valuable feedback and encourage customer loyalty. In this article, you'll learn eight social media strategies that work. Table of Contents: What Is Social Media Marketing? How Significant Are Social
8 Social Media Marketing Tips to Promote Your Hotel
The rise of social media platforms like Facebook, Twitter, LinkedIn, and Instagram has meant that social media marketing is now more critical than ever before and provides many excellent opportunities for those in the hospitality industry. In this article, we take a closer look at social media marketing and its benefits and offer seven tips for those operating in the hotel industry to promote their business. Table of Contents What Is Social Media Marketing? 8
Social Commerce, Hospitality’s Next Best Opportunity for Growth
Travelers can now book a room without leaving their favorite social media app. Is your hotel capitalizing on social commerce? This trend is redefining how customers discover and book their stays, offering hoteliers a powerful tool to turn inspiration into instant reservations. Social Commerce Transforming Travel Inspiration into Hotel Bookings Travel is a familiar theme in most social feeds. We scroll through photos of friends with fantastical drinks, videos of influencers in exotic locales, and,
TikTok Hotel Marketing: Tips, Strategies and Examples
What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article, you'll learn about the tricks and strategies to get the most out of TikTok. Table of Contents: What is Social Media Marketing? What is TikTok?
The Role of Hotel Reception Staff on Revenue Management
Your hotel can do everything right, but if your customers aren’t happy, that can lead to a loss of revenue. Why? Unhappy customers leave negative reviews, and that affects future bookings. The Importance of a Positive Hotel Reputation Recently, while browsing some online property reviews, one stood out. "... we were disappointed by the lack of clarity of the reception that at first had allowed us to keep the room until 16 x then change
The PMS Training Problem (and How Good UX Can Help)
Labor efficiency remains a top priority for hotels. Training new employees can take weeks or even months, especially when staff encounter complex legacy systems for the first time. With turnover rates higher in the hotel industry than in any other economic sector (1), this cycle becomes a constant drain on managers’ time and productivity. Why Poor UX in PMS Systems Is Slowing Down Hospitality Teams To better understand how a modern property management system (PMS)
How to Use Guest Messaging to Increase Your Return on Experience?
Return on Experience (ROX) has been discussed widely and it is being referred to as “the new ROI” (Return on Investment). Compared with ROI, which directly measures the amount of return on a particular investment, ROX measures the soft business results that a great experience can generate. In this article
Restaurant Revenue Management Strategies for Successful Managers
Getting your restaurant revenue management strategy right can be critical for your business's success. In this article, you'll learn everything you need to know about revenue management: what it is, what it can do for your business, and how to craft and implement the perfect strategy. You'll also discover key
Restaurant POS Systems: The Latest and Future Trends
Effective use of point-of-sale systems can have a transformational effect on restaurant industry employees. However, it is important to understand the associated trends to get the most from restaurant POS systems. In this article, you can learn about existing and upcoming trends and how they impact restaurants and their customers.
Restaurant Ordering System: Tips for Restaurateurs When Choosing One
Your restaurant ordering system is one of the most important pieces of technology you will ever invest in, which means it is essential to make the right decision. In this article, you can read some useful tips that will make this process easier and allow you to find the best
Restaurant Management Systems: Overview, Key Aspects and Features
Restaurant management systems are a type of restaurant management software intended to assist with the tasks associated with the day-to-day management of a restaurant or similar business. In this article, you can learn about what the technology does, the main features, and the different components that make up a sound
Restaurant Management Software: A Complete Overview
Investing in the right restaurant management software can greatly improve your business's efficiency and overall effectiveness. Of course, to find the best solutions for your restaurant, you need to understand the different types of software on the market and how they work. This article will explore various restaurant management solutions,