Revenue Management Automation; Does it Answer All Your Questions?
Over the past year, many discussions about revenue management have come up. This raised the debate around the relevance and importance of historical data. And, of course, the corona crisis tested revenue professionals’ trust in automated tools like Revenue Management Systems (RMS). The latter brought many hotels great results despite the pandemic. This article describes how revenue managers can make the most of automation in revenue management to drive business during recovery. How Automation in
The Vital Role of Revenue Management and Brand Reputation
It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without being found, the hotel won’t get the bookings. Once found, ratings and reviews encourage prospective
Revenue Management After COVID-19 – “Innovating Through Uncertainty”
Never before has a single event affected the global economy to the extent that the ongoing COVID-19 pandemic has. Revenue managers, owners, and operators have been thrown into disarray within the hotel industry, and all are facing a less predictable future. In this article, you will learn more about revenue management strategies' role in the post-COVID economy and some of the key trends resulting from the pandemic. Revenue Management and Adapting to Changing Times Due to
The Basics of Revenue Management Explained!
Revenue management is concerned with optimizing financial results and is especially popular in industries like hospitality, which must contend with high fixed costs and a perishable inventory. For example, hotels have a certain number of rooms and fixed costs, which must be met regardless of how many rooms are sold. In such industries, revenue management predicts demand and optimizes inventory and price availability. When utilized correctly, this will ultimately result in higher revenue. Table of
Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM
As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book direct” strategy requires a modern booking engine that’s easy to use. It encourages upsells, an
SEO Best Practices for Hotels to Increase Direct Bookings
Travelers' online behavior has changed significantly since the beginning of the pandemic. Today, potential guests are researching and booking travel plans many months in advance and are prioritizing hotel websites with detailed and relevant information that is easily accessible to them. With this return to travel, there is also a return of online competition from OTAs and booking websites—making SEO optimization for your hotel website more crucial now than ever before. Tools of the Trade
New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?
Back in February, two of the biggest players in the inbox space — Gmail and Yahoo introduced stringent rules to safeguard users' inboxes from scammers and spammers. These rules signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements. New Sender Requirements for Gmail and Yahoo If you are unfamiliar, check out this blog post,
Interview with Founder Franco Grasso of Revenue Team by Franco Grasso
In this interview, we're speaking to Revenue Team by Franco Grasso's founder and CEO, Franco Grasso. Under Grasso's guidance, the company has grown into Europe's largest hotel revenue management consulting and outsourcing entity. His company assists hoteliers in maximizing revenue through optimized sales of hotel rooms while promoting
Interview with CEO & Co-founder Erik Tengen of Oaky
In this interview, we talk to Erik Tengen from Oaky. Erik co-founded Oaky in 2013, alongside Lars Jonker and Tako Paddenburg. He has since helped to grow the company into a market leader in hotel upselling solutions. Oaky helps drive incremental hotel revenue and enhance the guest experience
Interview with Co-founder Daan De Bruijn of Bookboost
In this article, we interview Bookboost co-founder Daan De Bruijn. Bookboost helps accommodation brands manage customer data in efficient and innovative ways. This includes boosting overall understanding of the information, workflow automation, and possibilities for personalization. Bookboost empowers a better understanding of data and how to use it
Interview with CEO Matthijs Welle of Mews
In this article, we interview Matthijs Welle of Mews. Matthijs is revolutionizing property management and hotelier experiences with high-tech solutions. Mews provides hoteliers with powerful, cutting-edge functionality that will allow them to focus on the guest experience rather than tedious administration. Can you
Interview with CEO and Co-founder Ari Andricopoulos of RoomPriceGenie
We're interviewing Ari Andricopoulos, the CEO and Co-founder of RoomPriceGenie. Ari developed automation that helps hoteliers determine the best pricing policy for any given moment. It's not just a flat number, either. But as an easy-to-understand analysis that both provides advice and explains the reasoning behind the decisions.
Interview with CEO Alexander Edström of Atomize
In this article, we'll be interviewing Alexander Edström of Atomize. In his position as CEO, Alexander has led the development of lean revenue management software for hoteliers on the cutting edge. It is based on the latest innovations in price automation - offering technology that relieves the pain