4 Steps for Improving Meetings & Events Revenue Performance
Revenue leaders across the globe devote a considerable amount of their efforts to driving room revenue performance. It’s an understandable decision, given that rooms are the obvious staple of any hotel operation and there are only so many hours in a day. 4 Steps for Improving Meetings & Events Revenue Performance With meetings and events (M&E) being responsible for nearly 20 to 30 percent of revenue for the average hospitality organization, those who neglect to optimize this segment run the risk of missing out on some truly substantial revenue opportunities. So, what can be done to keep the M&E business
Top Hotel Marketing Trend Predictions for 2023
Question for Our Hotel Marketing Expert Panel In your opinion, what are the top predictions for hotel marketing trends in 2023? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Joanne Greene - Hospitality Expert Jacopo Focaroli - CEO & Founder, The Host Dustin Caromano
Hotel Website Design & User Experience (UX) Trends for 2023
We are increasingly living in a digital, on-demand world. As a result, the interrelated domains of web design and user experience (UX) are constantly expanding and growing – and 2023 is set to be another year of significant change. Travel experience demand is only increasing this year, so your guests' requirement for a quick, simple, tailored website experience is also growing. With the reality of severe competition and the ongoing rise of digital commerce, your
List of Hotel Metasearch Engines to Grow Your Hotel Bookings
Hotel metasearch engines provide an excellent opportunity for those in the hotel industry to reach more customers. This is because many potential guests turn to these platforms for price comparison purposes before making a booking. In this article, you will find out more about these platforms, along with a list
Hotel Press Release: Tips to Write a Successful News Release
Well-written press releases are a key communication channel in the hotel industry. Whether you want to announce company news, events, or the appointment of a new CEO, a hotel press release provides a unique opportunity to communicate this to the world. But not every press release will have the same
5 Hotel Marketing Challenges for Multi-Location Hotels
Emerging economies lead to a growing demand for international tourism, making the travel industry one of the fastest-growing markets. With the number of people with access to greater wealth rising, the market conditions are expected to remain strong. But with markets expanding, so is the competition. In this article, we