Marketing’s New Rules: What Old-Schoolers Are Getting Wrong
The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to gain relevance with today's customer segments around more authenticity, urgency, and timeliness. What worked in the age of radio jingles and static billboards may falter in a world of TikTok challenges and AI-driven personalization. So, what are we old-schoolers doing wrong? And how are new-age strategies capturing hearts and minds?
Five Ways Lodging Businesses can Prepare for 2023
2022 brought unique challenges for lodging businesses as demand strengthened post-pandemic and ‘revenge travel’ soared. As labor shortages reached all-time highs and hotels struggled to fill roles, management was required to face a significant increase in demand with limited resources. The industry responded to these challenges and ended the year exceeding pre-pandemic RevPar. Hoteliers adopted technology to help fill the labor gaps and learned they could do more with less. Guests became accustomed to using
Choosing the Right Target Market for a Restaurant To Ensure Success
Marketing serves an incredibly important purpose for restaurants because it is the main way to establish brand recognition, attract customers and build a reputation. Nevertheless, marketing needs to be strategic, and selecting the right target market for restaurant advertising and marketing activities is essential. In this article, you can learn about market segmentation and how to pinpoint the right market segment to focus efforts on. Table of Contents: What is the Restaurant Industry? What is
HCareers: Tips to Find Hospitality Jobs or Staff via This Job Website
HCareers is one of the most popular online job boards for those operating within the hospitality sector. It provides various tools, allows employers to advertise vacancies, and enables candidates to apply for them or upload their CVs. In this article, you will learn all you need to know about the
How to Find The Best Hospitality Jobs or Staff With HospitalityOnline
HospitalityOnline is one of the best-known online job boards for those operating within the hospitality industry. For employers, it can serve as an excellent platform for finding candidates and helping candidates find work. In this article, you can learn more and access tips for using the service. Table of Contents:
HospitalityJobs: Guidelines to Find The Best Hospitality Jobs or Staff
HospitalityJobs is a job board and employment portal for those involved in the hospitality industry and those looking to break into the industry for the first time. In this article, you can learn more about the platform and access some useful insights that will help you get the most from