“Although you may not have connected in-person during the pandemic, it’s now even more critical to stay engaged with your guests and continue building relationships with them, even if they are not in the purchasing mode. Three ways to keep engagement high are as follows:
1. Content is King! Creating engaging content will keep your communities interested, inspired, motivated to support your brand and share your message, both in & out of the pandemic. Master the art of authentic storytelling; dig deep into the brand history, people, products, destinations, culture, food, traditions, products, and experiences. Find what makes them unique and tell the story, highlighting how it relates to your brand experience. Also, it is key to let your community know everything your brand is doing to keep them safe, both during the pandemic and when they can return in person.
2. Distribution is Queen! Once you have great content, make sure that you interact with your community on all platforms and channels, including social media, website, mobile, email, etc.
3. Keep a consistent posting calendar across all platforms. Reply to every comment and be transparent. This will help build trust and your community. Ask your community what they would like to know. Engage with them and start a conversation. If appropriate for your brand, create a Facebook Group(s) or Reddit Board where your community can gather, pose questions, start conversations, give feedback, etc. with other community members and the brand.”