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5 Ways Personalization Marketing is Used in the Travel Industry

2024-06-05T14:07:48+02:00

The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalized experience where they are treated as individuals. Personalization marketing is one of the best ways to achieve this because it means marketing content is more tailored and relevant. In this post, you will learn more about

5 Ways Personalization Marketing is Used in the Travel Industry2024-06-05T14:07:48+02:00

10 Pricing Strategies to Increase Your Hotel Revenue

2024-06-04T21:56:22+02:00

Maximizing revenue is a top priority for hotel operators, and achieving this goal often requires the right pricing strategy at the right time. Making room rate adjustments based on demand, customer segmentation, and other factors can be the key to overall business success. In this article, we offer insight into ten pricing strategies that hotels can adopt in their revenue

10 Pricing Strategies to Increase Your Hotel Revenue2024-06-04T21:56:22+02:00

The Latest Travel Marketing Tips to Optimize Your Results in 2024

2024-06-06T12:27:00+02:00

The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you will find some of the most important travel marketing tips

The Latest Travel Marketing Tips to Optimize Your Results in 20242024-06-06T12:27:00+02:00

Hospitality Trends: The Latest Trends in The Hospitality Industry for 2024

2024-10-15T16:59:05+02:00

The hospitality industry is competitive, and businesses must keep up with the latest hospitality trends to avoid being left behind. Additionally, keeping pace with the industry is a great way to ensure your business delivers the customer experience people want and expect. However, the needs and priorities of customers were also affected due to COVID. In this article, you will

Hospitality Trends: The Latest Trends in The Hospitality Industry for 20242024-10-15T16:59:05+02:00

Total Revenue Management: How Hotels Can Maximize Their Revenue

2024-06-06T13:25:57+02:00

Total revenue management is broadly defined as managing each revenue source to the highest profitability. By incorporating multiple revenue points of sale like food and beverage, banqueting and conferencing facilities, spa, retail, leisure activities, and others with room revenue management, total revenue management assists hotels in achieving their goal of increasing revenue and profitability in a competitive market. Table of

Total Revenue Management: How Hotels Can Maximize Their Revenue2024-06-06T13:25:57+02:00

14 City Marketing Strategies to Attract More Travelers

2024-06-25T13:25:57+02:00

Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you boost tourism. Table of Contents: What is City Marketing? Why

14 City Marketing Strategies to Attract More Travelers2024-06-25T13:25:57+02:00

Hotel Trends: Discover The Latest Hotel Industry Trends for 2024!

2024-06-06T11:50:19+02:00

Owners and marketers need to keep pace with the latest hotel trends, because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their customers do business. The effects of the COVID pandemic can still be felt in the customer decision process, making hotels adapt. In this article, you can learn more about the

Hotel Trends: Discover The Latest Hotel Industry Trends for 2024!2024-06-06T11:50:19+02:00

Changes in Post-Covid Breakdown of Direct Vs OTA Bookings for Hotels

2023-12-20T18:39:04+01:00

Question for Our Revenue Management Expert Panel: When reviewing the number of direct website bookings Vs OTA bookings, have you seen any difference in this breakdown post-Covid? Has there been a shift in B2B and B2C? (Question by Ricardo Sereno) Our Revenue Management Expert Panel Sandra Gannon - Commercial Consultant, Revenue Puzzle

Changes in Post-Covid Breakdown of Direct Vs OTA Bookings for Hotels2023-12-20T18:39:04+01:00

How Successful Hoteliers Handle Pricing Strategies for The Recovery

2024-04-02T13:06:27+02:00

Analyses showed that hotels with a solid revenue management strategy came out of the Covid-19 crisis better than hotels without. In this article, you’ll learn how successful hoteliers handle pricing strategies during the post-covid era, and how to deal with spillage, spoilage, overbooking, and overselling. Quick menu: Hotels With a Solid RM Strategy Came Out of the Covid-19 Crisis Well

How Successful Hoteliers Handle Pricing Strategies for The Recovery2024-04-02T13:06:27+02:00

How to Solve Hotel Staff Shortages and Keep Teams Motivated

2024-01-18T17:04:01+01:00

Staffing issues are one of the main issues in the hospitality industry, and there are no quick or easy fixes for this problem. As hoteliers worldwide struggle to meet the rising guest demands despite reduced staff, it’s time to unveil some surprising truths about staff motivation. Keep reading to get some inspiring insights about hotel staff shortages and discover what

How to Solve Hotel Staff Shortages and Keep Teams Motivated2024-01-18T17:04:01+01:00

Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior

2023-12-06T15:06:00+01:00

The most challenging period the global hospitality industry has faced to date is finally over in most regions. Lockdowns and travel restrictions are largely a thing of the past, and people are comfortable traveling again. But guest booking behavior has shifted. In this article, you’ll learn about 4 data-driven insights that help you to boost your hotel revenue. Times are

Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior2023-12-06T15:06:00+01:00

How to Solve Staffing Shortages in the Hospitality Industry with Technology

2024-06-01T15:42:55+02:00

Staffing shortages within the hospitality industry can hurt the quality of a business and the experience that customers or guests receive. However, the consequences of staffing issues can be greatly reduced through intelligent investment in technology. In this article, you can learn more about how technology can be deployed to solve staffing shortages or reduce the impact of lower staff

How to Solve Staffing Shortages in the Hospitality Industry with Technology2024-06-01T15:42:55+02:00

How Does Your 2021 Hotel Performance Affect Your 2022 Forecast?

2024-04-02T13:12:56+02:00

As a hotelier, you know Occupancy and Revpar (revenue per available room) data are fundamental to your bottom line. Such data helps you interpret and compare the profitability of your property from year to year. As a revenue manager, you can make educated predictions. This article will review the benchmarks of the past two years and will use 2019 data

How Does Your 2021 Hotel Performance Affect Your 2022 Forecast?2024-04-02T13:12:56+02:00

Hotel Robots: An Overview of Different Robots Used in Hotels

2024-06-01T19:55:22+02:00

Hotel robots represent some of the most effective forms of hospitality technology, and their presence will help ensure superior guest satisfaction. As a growing number of properties are employing these autonomous "smart" services, it only stands to reason that we examine these robots in greater detail. Benefits can your property expect to enjoy? Table of Contents: What are Robots? Why

Hotel Robots: An Overview of Different Robots Used in Hotels2024-06-01T19:55:22+02:00

Protecting Your Hotel’s Cash Flow & Improving Asset Valuation

2023-12-06T16:03:55+01:00

Hotel revenue management plays a central role in protecting, forecasting, and strengthening a hotel's cash flow and overall financial position by enhancing the cash position of the asset. Additional revenue generated by a revenue management system directly flows into the amount of cash available. This higher rate of cash flow—combined with detailed forecasts that enable expense management—has a number of

Protecting Your Hotel’s Cash Flow & Improving Asset Valuation2023-12-06T16:03:55+01:00

How to Hire the Best Hotel Staff for Your Hotel?

2024-06-01T20:10:12+02:00

It is impossible to run a successful hotel without hiring the right hotel staff. After all, success in the industry relies hugely on customer service, and many additional tasks and duties need to be carried out. For instance, most hotels need marketers, receptionists, HR staff, accountants, cleaners, IT support workers, chefs, waiters, concierge staff, etc. Here, you will find tips

How to Hire the Best Hotel Staff for Your Hotel?2024-06-01T20:10:12+02:00

An Analyze of How Hoteliers Handled Revenue Management During the Pandemic

2024-04-02T13:13:41+02:00

Using past data to predict future revenue during a pandemic might seem counterintuitive to many hoteliers. After all, hotel revenue management is always a complex science. How can you predict anything during a pandemic? In this article, you’ll learn how fellow hoteliers dealt with the Corona pandemic. Three Different Paths During the Pandemic As a hotelier, you’ve faced an unusual

An Analyze of How Hoteliers Handled Revenue Management During the Pandemic2024-04-02T13:13:41+02:00
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