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Tips for Hotel Revenue Forecasting in a Constant State of Uncertainty

2022-02-18T20:27:56+01:00

The global hospitality industry has had its fair share of large-scale disruptions since COVID-19 first struck, and the hotel sector faces an uncharted recovery period ahead. Hoteliers can gain ground by using agile, accurate, and holistic revenue forecasting. Modern Tools for Modern Challenges Are you using outdated technology at your hotel? Advanced, cloud-based solutions will help fulfil your security, connectivity,

Tips for Hotel Revenue Forecasting in a Constant State of Uncertainty2022-02-18T20:27:56+01:00

Destination Management: How Tourism Adds Value to Your Destination

2022-06-28T00:34:50+02:00

Destination management can play a vital role in helping to unlock the many benefits that are associated with tourism, while also ensuring that your destination delivers something unique for travellers. In this article, you will find out more about destination management and how it can help to make sure tourism adds real value to your destination. Quick menu: What is

Destination Management: How Tourism Adds Value to Your Destination2022-06-28T00:34:50+02:00

Revenue Management in 2021 – Basing Every Decision On Data

2022-02-18T20:30:43+01:00

In 2020, revenue managers were forced to make a massive shift. Instead of leaning on in-house on-the-books (OTB) data, historical and compset information, you now need to focus on much broader data sets. But collecting and evaluating more data takes your team more time. In this article, you'll learn how hotels can use data for a successful post-covid recovery strategy.

Revenue Management in 2021 – Basing Every Decision On Data2022-02-18T20:30:43+01:00

18 Essential Hotel Marketing Strategies

2022-06-25T00:43:21+02:00

The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimising the number of bookings you generate, building brand awareness and managing your reputation. In this article, you will be able to learn more about some of the most important strategies to adopt at all times, as

18 Essential Hotel Marketing Strategies2022-06-25T00:43:21+02:00

How Revenue Leaders Can Generate New Business

2022-02-18T20:33:03+01:00

Hospitality revenue management teams have long been expected to manage demand. But for the hospitality industry's new climate in 2021 and beyond, revenue leaders will need to do more than manage demand—and now it’s up to hoteliers to find creative ways to align their marketing and revenue teams to generate new business. Break Down (or at Least Align) the Silos

How Revenue Leaders Can Generate New Business2022-02-18T20:33:03+01:00

Get Your Marketing Plan Ready for The Big Recovery With The Hotel Marketing Canvas

2022-02-18T20:33:47+01:00

With the expected big recovery in the travel industry ahead, it's a perfect time to re-evaluate your marketing strategy and tactics. Many hotels are going through their harshest times ever, and there's little margin for error when it comes to being prepared for when demand returns. In this article, you can learn how to use the Hotel Marketing Canvas©, a

Get Your Marketing Plan Ready for The Big Recovery With The Hotel Marketing Canvas2022-02-18T20:33:47+01:00

Tips for Reconsidering Your OTA & Direct Booking Strategy in 2021

2022-02-18T20:34:49+01:00

When engaging with online travel agencies (OTAs) in this era of uncertainty, hoteliers must properly understand the value and costs associated with all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise your direct bookings. Capture More Direct Bookings For

Tips for Reconsidering Your OTA & Direct Booking Strategy in 20212022-02-18T20:34:49+01:00

Pushing Profit Beyond the Guest Room in 2021

2022-02-18T20:35:52+01:00

Hoteliers are under unforeseen pressure to make magic happen in the new year and get their profitability back on track. Three words: “Total Profit Optimisation.” You’ve likely heard them spoken before in hushed whispers. It’s the ever-elusive and seemingly unattainable holy grail of hotel revenue leadership. Maximising Your Business Revenues by Total Profit Optimisation Total profit optimisation considers costs associated

Pushing Profit Beyond the Guest Room in 20212022-02-18T20:35:52+01:00

Hospitality Trends: The Latest Trends in The Hospitality Industry

2022-06-25T00:36:07+02:00

The hospitality industry is competitive, and businesses need to keep up with the latest hospitality trends to avoid being left behind. Additionally, keeping pace with the industry as a whole is a great way to ensure your business delivers the kind of customer experience people want and expect. However, the needs and priorities of customers have also changed due to

Hospitality Trends: The Latest Trends in The Hospitality Industry2022-06-25T00:36:07+02:00

4 Stage COVID Communication Plan for Hotels

2022-02-18T20:36:18+01:00

It is vital to ensure your hotel is safe for your guests and staff during COVID. However, even if your hotel’s COVID measures are set up correctly, the communication regarding these measures is just as important. Below you find a COVID communication plan for your hotel. Processes in the Four Stages of Your Guest’s Journey We’ve prepared a handy checklist

4 Stage COVID Communication Plan for Hotels2022-02-18T20:36:18+01:00

The Hard Truth About Revenue Management Right Now (+5 Do’s and Don’ts)

2022-02-18T20:37:03+01:00

Let’s be blunt. COVID-19 is a global disaster, and this pandemic has brought the hotel industry to its knees—full stop. But the time has come to rise from the ashes and show the world what you are made of. You are innovative, agile, and your hotel fulfills the most amazing experiences for guests around the globe. In this article, you

The Hard Truth About Revenue Management Right Now (+5 Do’s and Don’ts)2022-02-18T20:37:03+01:00

Practical Tips to Increase Hotel Sales When Demand is Low

2022-02-18T20:37:43+01:00

In a low-demand context, hotels need to focus on maximizing their conversion rate. A proactive sales strategy augmented by Artificial Intelligence (AI) proves instrumental to navigate these difficult times. Practical Ideas to Increase Direct Conversion Rates In these low-demand times, every reservation counts. Just making hotel direct booking easy from a technical perspective is not enough. If you want to

Practical Tips to Increase Hotel Sales When Demand is Low2022-02-18T20:37:43+01:00

Upselling Tips & Examples to Improve Your Hotel Marketing Strategy

2022-02-18T20:38:02+01:00

Upselling has been on hoteliers’ minds for many years. Traditionally the revenue manager would devise the underlying strategy and leave it to the front desk team to carry it out. But the deeper you dive into the world of digital upselling, the more you’ll see that it can add value to nearly every area of your hotel.  In this article,

Upselling Tips & Examples to Improve Your Hotel Marketing Strategy2022-02-18T20:38:02+01:00

How Hotels Leverage AI Chatbots to Adapt to COVID-related Market Conditions

2022-05-14T18:43:32+02:00

Hospitality professionals must revisit their business model to create resilient long-term strategies to keep afloat in these challenging times. Artificial Intelligence (AI) is an essential asset to reduce costs and keep delivering premium guest service. In this article, you will learn how hotels use AI Chatbots to adapt to COVID related market conditions. Hotels Face Challenges Due to COVID The

How Hotels Leverage AI Chatbots to Adapt to COVID-related Market Conditions2022-05-14T18:43:32+02:00

The Ultimate COVID Recovery Strategy for Every Hotel Department

2022-02-19T13:49:58+01:00

COVID-19 brought the global hospitality industry to a grinding halt. Now, many destinations are slowly opening up again and the industry is beginning to recover. To help you get the most out of your property during this rebound phase, this article summarises expert COVID recovery tips for your marketing, revenue management, F&B and front office departments. At the bottom of

The Ultimate COVID Recovery Strategy for Every Hotel Department2022-02-19T13:49:58+01:00

Let’s Get Digital: Creating a Smart Guest Journey for Your Hotel

2022-02-19T13:51:57+01:00

Coronavirus threw a lot of well-established routines and best practices overboard without warning. Within only a few months, almost every aspect of hotel operations had to be re-examined and updated in ways nobody would have predicted at the start of 2020. To help you navigate this transition, this article sums up actionable tips on how you can adapt your guest

Let’s Get Digital: Creating a Smart Guest Journey for Your Hotel2022-02-19T13:51:57+01:00

Tips for Hotels to Optimize Their Contactless Guest Journey

2022-02-19T13:53:08+01:00

Due to Covid-19, social distancing has advanced the prominence of contactless payments and with it the delivery of digital services. Consumer behavior highlights the growing acceptance and expectation of contactless services, requiring all businesses to adapt to existence. As the hotel industry prepares for the return of travelers, the industry must recognize the new consumer touchpoints to digitalize processes to

Tips for Hotels to Optimize Their Contactless Guest Journey2022-02-19T13:53:08+01:00

Tips on Managing Hotel Staff During Times of Crisis

2022-02-19T13:55:27+01:00

Strong leadership has always been the base for building team engagement, but it plays an even bigger role during a crisis. Straightforward? Yes, but especially when navigating through uncertain times, it can be challenging to keep your team engaged and dedicated to a common goal. In this article, three experts share their top tips on team engagement with you. How

Tips on Managing Hotel Staff During Times of Crisis2022-02-19T13:55:27+01:00