“We have seen a high increase in the booking of vacation rentals (Airbnb and the like) precisely to stay away from big crowds. Once the pandemic restrictions ease down, more and more people will feel more comfortable going back to hotels. If we focus on the workcation, that can happen in an apartment, rental home, etc., so how about offering guests to fill their fridge before they arrive? Or perhaps organise in-room dining from a nearby restaurant?
Focusing on the staycations, it’s all about making them feel pampered so that even if they are not far from home, they feel like a thousand miles away. There are great tools on the market (e.g., Oaky, UpsellGuru) for pre-arrival offerings of great extras for their stay.
Once onsite, it’s all down to the human touch to engage with them and work on suggestive sales that can improve their stay, from a massage to a romantic meal in a private dining area. If the hotel does not offer those services, it must work with nearby providers that can offer that service to guests.
Generally speaking, hotels must now do a deep exercise of reviewing their inventory and offerings, as there is so much that can be done about maximizing ancillary revenue. Doing that does not mean reinventing the wheel. It’s as simple as offering virtual rooms at the desk that have special features (so that there’s no need to change them on the PMS) or offering services from trusted local providers (working on commission-based deals, like the above mentioned example of in-room dining from a nearby restaurant).”