4 Key Metrics for Your Hotel’s Direct Channel Success
Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that will impact your business. Knowing which metrics to focus on, however, can sometimes be challenging…
6 Ways Hoteliers Can Offer a Personalized Digital Guest Experience
Travelers looking to book their holidays spend countless hours researching locations, transportation methods, itineraries, and accommodation options. Especially when booking a hotel, they're faced with a large variety of choices—and they will choose the one they resonate with best. You need to differentiate yourself from the crowd and ensure you are the top choice for your target audience. And for them to choose you, you need to show them that you can cater to their
7 Ways to Optimize Your Hotel’s Distribution Strategy
Consistently placing your inventory in the most profitable channels is essential for successful distribution. Yet distribution remains one of the most complex tasks facing hoteliers. Hotel profitability is correlated directly with the deployment of effective distribution strategies, ones that are resilient and adaptable to real-time. Here are a few ways for your hotel's distribution team to strengthen its approach. Seven ways to Optimize Your Hotel's Distribution Strategy Below you'll find seven ways for your hotel's
Best Practices for Marketing a Hotel’s Non-Accommodation Areas
Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct
7 Top Takeaways for Revenue Managers from the Unfold 2025 Event
At Mews Unfold 2025, hoteliers from across the globe gathered to share insights, celebrate successes and shape the future of our industry. Among the many topics covered, one powerful idea pervaded almost every conversation: hospitality is no longer just about rooms – it’s about moments. It’s not just what you offer, but how you make people feel. 7 Top Takeaways from the Unfold 2025 Event This shift is reshaping everything from operations to revenue strategy, especially for general and revenue managers looking to lead through change. Here are the top takeaways from the unique annual forum. 1. Hospitality Is a
Hospitality TV: Key Benefits and How They Differ From Domestic TVs
Hospitality TV is the name given to the televisions found in hotels and similar businesses. These commercial televisions provide hoteliers with options like welcome messages, customization and enhanced data security. Acquiring a hospitality TV is important because the needs of customers in a hotel are different from the needs of individuals in their own homes. A hospitality TV allows you to provide relevant and appropriate guest services. In this article, you will learn all about
Booking Engine Hotels: How to Choose the Right Hotel Booking Engine
The booking engine hotels choose to deploy can have a significant bearing on the number of bookings they are able to generate. Customers want a booking engine that is reliable, easy to access and simple to use. Hotel booking engines are of the utmost importance because they help to facilitate direct bookings. These bookings are the ideal outcome, as the hotel does not need to pay commission fees and gains access to valuable customer data.
Interview with CEO Matthijs Welle of Mews
In this article, we interview Matthijs Welle of Mews. Matthijs is revolutionizing property management and hotelier experiences with high-tech solutions. Mews provides hoteliers with powerful, cutting-edge functionality that will allow them to focus on the guest experience rather than tedious administration. Can you
Ecotourism: What it is, Advantages & Disadvantages, Examples & More
One of the growing trends within the tourism industry is the growth of ecotourism, which centers on ecological conservation. However, to fully understand this concept, looking at the advantages and disadvantages and some real-world examples of ecotourism in action is essential. Table of Contents: What is Ecotourism? What Are the
Hotel Front Office: Learn About Tasks, Responsibilities, Roles & More
Front office hotel staff are among the most important employees in any modern property, as they are guests' regular contact points. In this article, you will learn about the front office department, its definition, the key tasks and responsibilities, and how technology can help the department. Table of Contents: What