Is the Metaverse the Future for the Hospitality Industry?
The Metaverse is regarded as the next step of the internet. Many have heard about the Metaverse, but you might think this is irrelevant to the hospitality industry and see it as a far-off fantasy that is not relatable to real life. In this article, opportunities for the hospitality industry in Metaverse are discussed, as well as what your hotel avatar can do for your hotel and the role of data in accommodating the Metaverse.
Travel Meaning: What You Need to Know About the Travel Industry
It is important that those working in the industry deeply understand travel as a concept. This means being equipped with a basic travel meaning or definition, as well as an understanding of the history of travel. In this article, you can obtain this information and access an overview of the different types of travel. Table of Contents: Travel Meaning: A Working Travel Definition A Brief History of the Travel Industry The Meaning of Different Travel
How can Hotels Best Manage Reputation and Net Promoter Scores?
Question for Our Hotel Marketing Expert Panel Good reviews are essential in the hospitality industry. What are your best practices for maintaining a great Net Promoter Score & successful reputation management? (Question proposed by Adele Gutman) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Susanne Williams - Performance and Revenue Director, Journey Hospitality Tamie Matthews - Revenue, Sales & Marketing
How to Maximize Admin Booking Extranet Possibilities
Booking.com is one of the most important distribution channels for hotels, and properties need to learn to make effective use of the admin Booking extranet. In this article, you can find out about how this management platform works, what features are available, and the opportunities that you can take advantage of to maximize results. Table of Contents: Online Travel Agents Explained What is Booking.com? Understanding the Admin Booking Extranet Exclusive Booking.com Programs Genius Programme Preferred
Debunking Common Misconceptions about Revenue Management Systems
Revenue Management Systems (RMS) have become an essential tool for hoteliers aiming to optimize revenue and maintain a competitive edge. Yet, misconceptions and objections often deter some from adopting these systems. In this article, we’ll explore the most common objections and explain why they are often rooted in misunderstanding, shedding light on how RMS can transform revenue management in the hospitality industry. Debunking 8 Misconceptions about Revenue Management Systems Misconceptions about RMS often stem from outdated perceptions or a lack of understanding about how far these systems have evolved. By addressing these concerns, it’s clear that an RMS is no
Interview with CEO & Co-founder Tiago Araújo of HiJiffy
In this article, we interview Tiago Araújo, the CEO & Co-founder of HiJiffy. Araújo launched HiJiffy in 2016 to enhance hotel guest communication. Today, HiJiffy leverages AI-driven technologies for direct bookings, new revenue streams, personalized communication with guests, and more. Can you tell us a bit about yourself? Absolutely. My educational journey began at an international school, where I was immersed in an English-speaking environment. This experience provided
Best Practices for GDS Optimisation in Hotel Distribution Strategy
Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Luminita Mardale - Director Of Marketing And Business Development, Vienna House Moriya Rockman
Top 3 Goals for Independent Properties and Strategies for Success
They say after the storm comes a calm. However, the storm has yet to pass in the hospitality industry. While seeing the light again is possible, the industry still navigates in turbulent waters. Why? With a fierce competition of over 17.5 million guestrooms in 187,000 hotels (1) worldwide, independent hotels
Hotel Front Desk Software: What Is It, Main Features & Examples
Hotel front desk software describes any software designed to assist with front office tasks. This includes several different types of software, including property management systems and point-of-sale systems. In this article, you can explore these software types in greater depth, learn about key features, and understand the key benefits. Table
Hotel Business Plan: Write a Successful and Effective Hotel Business Strategy Plan
A hotel business plan is essential for anyone starting a new enterprise in the hotel industry. A business plan is a document that identifies your goals, objectives, and success strategies. It will be the foundation for your new operation. In this article, you'll learn how to create a detailed and