What are the Top Market Segmentation Trends for Hotels in 2022?
Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? (Question proposed by Luminita Mardale) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminita Mardale - Director Of Marketing And Business Development, Vienna House Max Starkov - Adjunct Professor Hospitality Technology, New
5 Hotel Website Personalization Tactics to Boost Direct Bookings in 2022
Picture this. You want to surprise your partner for Valentine’s day with a romantic getaway. You start exploring options, but after entering your search dates on the hotel’s booking engine, the following message pops up: “Early bird offer. Enjoy an incredible 20% discount on family bookings this summer!” How random. Chances are you would leave the website to look for other more relevant hotel options. Hotel Website Personalization is No longer a Trend But an
How do Hotel Review Scores impact Pricing Strategies?
Question for Our Revenue Management Expert Panel: Great hotel reviews have a powerful influence on guests when deciding to book. How does a hotel’s review score impact its pricing strategy? (Question proposed by Massimiliano Terzulli) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Sandra Gannon - Commercial Consultant, Revenue Puzzle Nikhil Roy - Revenue & Pricing Manager, Key Hospitality B.V. Krunal Shah - Cluster Director
The Limits of Rules-Based Revenue Management Technology
There are automated revenue management decision-making systems, and then there are revenue management support tools that rely on a rules-based approach to setting and changing prices. While perhaps an efficient method for some proficient users, rules-based technology requires consistent manual intervention and will undoubtedly struggle as market conditions shift and staffing changeover occurs. Keep reading to understand the limitations of a rules-based system and the undeniable benefits of full RMS automation. Greater Automation Equals Greater
Marketing’s New Rules: What Old-Schoolers Are Getting Wrong
The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to gain relevance with today's customer segments around more authenticity, urgency, and timeliness. What worked in the age of radio jingles and static billboards may falter in a world of TikTok challenges and AI-driven personalization. So, what are we old-schoolers doing wrong? And how are new-age strategies capturing hearts and minds?
8 Ways to Improve Customer Experience in the Travel Industry
Hotels, airlines, car rental companies, and others in the travel industry prioritize the customer experience as one of the most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and build positive reputations. In this article, you will find eight of the most effective ways for those in the tourism industry to improve customer experience. Table of Contents: 8 Ways to Improve Your Customer Experience 1. Smart
Marketing Strategy for Restaurants: How to Succeed
The right marketing strategy for restaurants can make or break a business. No matter how successful your restaurant business may be, a great strategy can build it further. In this article, you'll learn how to create an effective and dynamic marketing strategy for your restaurant business, whether a single location or a chain. Table of Contents: What Is the Restaurant Industry? What Is a Marketing Strategy for Restaurants? Important Steps to for a Successful Marketing
Top Tips for Attracting Talent in Revenue Management Recruitment
Question for Our Revenue Management Expert Panel: Attracting talent in the hospitality industry remains a challenging task. What are your top tips for successful recruitment in revenue management teams? What approaches do you find the most useful? Our Revenue Management Expert Panel
ChatGPT Hotel Guide: Learn How Hotels Can Benefit from ChatGPT!
ChatGPT is an emerging technology disrupting many industries, including hotels and similar businesses. The various ChatGPT hotel applications can not only make life easier for hoteliers and their employees, but also for hotel customers too. Here, you can learn much more about ChatGPT hotel technology and how it can benefit
Top Marketing Tips to Improve Guest Loyalty in Hospitality
Question for Our Hotel Marketing Expert Panel Increasing repeat business for a hotel / accommodation venue is hugely important – but how do we achieve that? How can we build guest loyalty for our properties and brands? (Question by Max Starkov) Our Marketing