Revenue Management in 2021 – Basing Every Decision On Data
In 2020, revenue managers were forced to make a massive shift. Instead of relying on in-house on-the-books (OTB) data, historical and compset information, you now need to focus on much broader data sets. But collecting and evaluating more data takes your team more time. In this article, you'll learn how hotels can use data for a successful post-COVID recovery strategy. Data Gives You a Deciding Edge If your hotel is among the 87% of properties
How AI Increases The Profitability of a Hotel’s Front Office
Hotel front offices are often considered cost centers when they should be seen as profit centers. Artificial Intelligence (AI) can filter and solve customer requests and FAQs so that staff can focus only on high-value customer requests. Innovation is Not About Replacing Humans With Machines Complacency is the main obstacle to hotel front office modernization. Hoteliers tend to compare their front office human staff is tasks and try to find a machine that could replicate
Review Management Tips for Companies Operating in The Travel Industry
Reviews play an increasingly important role within the modern travel industry, which is why the concept of review management has become so important. By using the right techniques and strategies, companies can help to amplify positive feedback and limit the damage caused by negative reviews. In this article, you will learn more about the importance of reviews, the value of review management, and 10 tips for companies looking to improve in this area. Table of
Tips for Hoteliers to Grow Bookings With Google Hotels
Business growth and revenue management are top priorities for most hotel owners, and these concepts rely heavily on optimizing demand for hotel rooms. One of the ways hotels can do this is through the Google Hotels platform. In this article, you can find details on how this works and the main benefits. Table of Contents: What is Google Hotels? How Does Google Hotels Work? How Hoteliers Can Grow Their Bookings With Google Hotels What is
How To Maintain Your Hotel Grounds For Curb Appeal
For any hotel, regardless of size or reputation, the appearance of your grounds will certainly make for a first impression - good or bad. Your curb appeal as a business should be taken seriously, and like any property, it’s the first thing that your customers will see, and that may leave a positive or negative first impression. If it’s a negative, it could end up hindering the experience of the customer as a whole, despite whether or not the rest of their stay is enjoyable. 8 Tips to Maintain Your Hotel Grounds Here are some helpful tips to maintain your
Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests
Smart room technology is a key trend for hotel owners to be aware of, and the desire to create a smart hotel is growing for a number of reasons. In this article, you will learn more about a smart room, why smart hotel technology is so important, and how smart hotel rooms can benefit hotel owners and guests alike. Table of Contents: What is a Smart Hotel Room? Why is Smart Room Technology Becoming Important?
5 Ways For Hotels to Minimize Booking Engine Drop-Off
Your hotel's website might be buzzing with traffic due to all the hard work and resources you're putting into attracting visitors. But is your website as efficient as you wish it was? Imagine a potential guest, excited and ready to book, but something doesn't click, and they leave without completing the reservation. That's booking engine abandonment– a frustrating scenario where your rooms remain unsold, and your investment in traffic generation doesn't quite hit the mark.
Best Practices for Marketing a Hotel’s Non-Accommodation Areas
Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene
How do Reputation Scores and Revenue Management Influence each other?
Question for Our Revenue Management Expert Panel: What are the links between hotel reputation scores and revenue management? How do they influence each other? (Question proposed by Pablo Torres)Â Our Revenue Management Expert Panel Pablo Torres - Director Of Sales Marketing, Alannia
The 4 Most Important Housekeeping Trends for 2023
Much has been said about the hospitality trends you will see everywhere in 2023. The return of business travel, short-term booking windows, swift tech adoption as hotels try to do more with less… But let's discuss trends in housekeeping, a department abundant with opportunities for streamlining and growing your hotel