Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings
Customer behavior is evolving from search to interaction, and mobile is driving this shift. Hotels that rethink their guest communication to meet new and changing behavior will boost their visibility and drive their direct bookings. This article reveals the mobile behavior trends shaping the hospitality industry and how hotels can leverage them to improve their guest experience and increase direct sales. The Rise of the Zero-Click Search When you Google something, do you happen to
How Hotel Automation Increases Early Check-in & Late Checkout Revenue
When you hear the word automation, it may conjure up images of a future where artificial intelligence and robots take over jobs. The reality, however, is much more nuanced. The notion of automation generally remains ossified in this physical, machine-replace-labour frame and is perceived as another step toward automation-led obsolescence. Automation in Everyday Life Discussions about automation all too often focus solely on distant possibilities. Surprisingly many people don’t realize the scale of current automation
Creating a Tech-Powered Operation & Guest Journey at Hotel Made in Louise
The Brussels-based boutique hotel Made in Louise had a major leg up on many competitors during the pandemic thanks to its advanced tech stack. This helped them get through the coronavirus crisis and make the most of the beginning recovery phase. Martin Duchateau, General Manager and owner of the 48-key Made in Louise hotel, shares how he navigated the pandemic at his hotel, the role his revenue management system (RMS) played, how he optimized his
How the Internet of Things (IoT) can Benefit the Travel Industry
For those in the travel industry, one of the most essential and powerful emerging technology trends that need to be understood and explored is the Internet of Things or IoT. It has the potential to fundamentally change how many tourism companies operate, improve their revenue management, and enhance the customer experience. In this article, you will learn more about the Internet of Things and how it can benefit those in the travel industry, complete with
Guests Expectations in 2025: A Complete Guide on How to Engage Travelers
As time passes and technology keeps evolving, we enter into a new era of guest expectations. As we've said before, it's no longer enough to meet their needs simply, the challenge now lies in exceeding them. What they wanted three years ago is not the same as what they want today or what they will want tomorrow. This leaves no other option but to adapt. Today, the burning question on every hotelier's mind is: What do guests expect in 2025, and how can we engage them effectively? How Can the Hospitality Industry Meet and Exceed Guest Expectations in 2025? Today's
Ten Steps to Successfully Introduce AI to Your Hotel Teams
If you plan to roll out a new smart technology or artificial intelligence tool at your hotel, you need to design a thorough team onboarding process. Getting your hotel staff on board with a new solution is key to successful adoption and operational efficiency, but it can also positively impact employee morale and retention. Many hoteliers miss out on this opportunity by rushing to implement the new technology. This article lists the most important steps
Top Tips for Leveraging Tiktok to Attract and Engage with Guests
Question for Our Hotel Marketing Expert Panel How can hotels leverage Tiktok (boasting 1.7 billion active users in 2023) to engage with and attract guests? In your opinion, which strategies can they apply, and what are the best practices? Our Marketing Expert Panel Luminita Mardale - Director Of Marketing And Business Development, Vienna House Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Moriya Rockman - Chief
Travel Careers: Tips to Find a Career in the Travel Industry
Many people seek out travel careers, because they offer a combination of interesting day-to-day challenges, variety, and long-term progression. However, finding and securing your ideal job will require you to take certain steps to stand out from other candidates. This article offers nine practical tips to assist you with this.
Hotel Strategies on the Fly Using Revenue Management Technology
Accurate hotel forecasts take a lot of work to create. One day the industry celebrates sky-high returns (1) while other markets struggle to prevent occupancy from slipping beyond their control (2). Travel has always been a global industry, but more than ever, hoteliers find their properties impacted by international trends,
Streamlining F&B Operations: Revenue Management Strategies for Success
In today's competitive landscape, optimizing revenue and maximizing profitability is crucial for success in the food and beverage (F&B) industry. F&B establishments need to implement effective revenue management strategies to achieve these goals. Streamlining F&B Operations Businesses can streamline their operations and enhance their financial performance by adopting a systematic