Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties
Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels and effective marketing can influence their perceptions. In this article, you will find a breakdown of the main digital marketing strategies used by hotels. You will also explore why marketing is so valuable and how to implement some of these
Hotel Innovations; Different Ways to Revolutionize Your Hotel Business
Hotel innovations refer to the introduction of new ideas, new business operations, new technology, and ways of approaching challenges within the hotel industry. It is important to keep innovating, as it helps you enhance guest experiences, gain a competitive advantage, and improve your reputation. In this article, you can explore some of the most important hotel innovations within different departments and learn new ways to revolutionize your business. Table of Contents: Understanding the Hotel Industry
Top Tips for Hotels Participating in Special OTA Deals
Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid? (Question by Chaya Kowal)  Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Alenka McMahon - Managing Director, Hotel Revenue Services Limited Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium
How Can Revenue Management Ensure Collaboration Amongst Hotel Teams?
Question for Our Revenue Management Expert Panel: Successful Total Revenue Management strategies rely on great communication between all hotel departments. What tips can you offer to Revenue Management teams to help ensure a collaborative effort? Our Revenue Management Expert Panel Patrick Wimble -
How can Hotels Balance their use of OTAs Vs Direct Booking Channels?
Question for Our Hotel Marketing Expert Panel What advice can you offer hotels on finding the right balance between OTAs Vs Direct Booking channels? Are there any occasions where hotels should not use OTAs? Our Marketing Expert Panel Adele Gutman - Culture
Cool Hotels: What Makes a Hotel Cool and What are Some Examples?
Cool hotels are an alternative to the generic accommodation that many chains offer. Hotels without character or aesthetic appeal don't offer much to tempt the more discerning visitor. With more people traveling than ever before, the demand for interesting places to stay in the hotel industry is growing. In this