Lodging Industry Guide: All You Need to Know!
The lodging industry is focused on the provision of temporary overnight accommodation for guests. It includes a wide range of businesses, such as hotels, motels, hostels, inns, campsites and guest houses. The lodging industry is important because it provides guests with a place to stay while traveling. It facilitates both business and leisure travel and is one of the largest sectors in hospitality. In this article, you can learn everything you need to know about the industry, including how it is defined, why it is so important, how it differs from the hotel industry, and the main types of lodgings
5 Ways to Increase Revenue With a Hospitality CRM
If there is something that people working in marketing in hospitality is talking about is the power of a CRM system. But why has it become so important? Today, the challenges of hotel marketing are increasing consistently. People demand more personalization, better reach, multi-channel approaches, etc. And if you are not meeting these requirements, the numbers will show it. The Benefits of CRM Software One of the main points that accommodation providers must consider is how
Top Tips for Attracting Talent in Revenue Management Recruitment
Question for Our Revenue Management Expert Panel: Attracting talent in the hospitality industry remains a challenging task. What are your top tips for successful recruitment in revenue management teams? What approaches do you find the most useful? Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Krunal Shah
Contactless Payments Are Becoming More Important Within Hospitality
Contactless payment methods are becoming increasingly popular throughout the hospitality sector and for good reason. They embrace some of the most cutting-edge technology while providing guests with a more user-friendly experience. It is important to take a look at this concept in greater detail. Table of Contents: What is a
6 Personalization Tips for Hotels to Increase Conversions
Travel behavior has changed quite a bit in the last decade and the online booking journey has become more complex. Your website visitors have a lot of options for booking a place to stay on their next trip. You compete against other hotels, Airbnb, the many choices on OTAs and
4 Important Hotel Metrics to Measure Your Guest Experience
Most hotels tend to ignore that data is essential for their business or think that data gathering and reporting is reserved for big multinational hotel chains like Accor or Marriott. Yet, the contrary is true: vital hotel metrics can benefit each hotel. In this article, you will find why having