3 Key Metrics for Evaluating Your Personalization Strategy
Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for a trip is business, or leisure, or other, every traveler has their own, individual set of wants and needs for their journey and, more specifically, their accommodations. While the din from rival properties and online travel agencies (OTA) has never
Hotel Financing: Learn How to Finance Your Hotel Business
Whether you want to construct a new hotel or purchase an existing one, you will need hotel financing to cover the costs. Thankfully, there are a variety of options to choose from. In this article, we will explore these different financing types and provide tips to boost your chances of success when acquiring funding. Table of Contents: What Is the Hotel Industry? What Is Hotel Financing? Hotel Business Plan: The Crucial Step to Secure Hotel
What Revenue Management Trends and Strategies will we see in 2023?
Question for Our Revenue Management Expert Panel: What are your predictions for the revenue management trends and strategies we can expect to see in 2023? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Dermot Herlihy - Owner, Dynamic Hospitality Consulting Ricardo Sereno - Revenue Manager, Altis Hotels Pablo Torres - Director Of Sales and Marketing, Alannia Resorts Dr. Betsy Stringam-Bender -
What is Bleisure Travel? What Are Bleisure Travelers Looking For?
Bleisure travel is one of the emerging concepts in the travel industry, and its growth has meant a greater focus is now placed on the needs of the corporate traveler who wants to enjoy some leisure time during their trip. In this article, you will learn more about bleisure travel
6 Must-Read Tips to Create The Perfect Virtual Reality Video
Today's hospitality and travel industry has access to more marketing tools than ever. While having a strong brand with a high social media presence may sound great, you need to focus more on interactivity to be one step ahead of your competitors. For example, virtual reality videos let users fully
Travel Management Companies: How to Choose One?
Many organizations are outsourcing responsibility for managing their various business travel requirements to dedicated travel management companies. In many ways, TMC companies operate similarly to travel agents, and they can help businesses save time and money. In this article, you will learn more about business travel management's importance and how