How to Craft Your Hotel Website’s Navigation into a Digital Lobby
It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s stay, your website will set the expectations for any potential guests who land on it. Here, they get a sneak peek into your brand, your property, and everything else you have to offer. This can make or break their decision of whether or not to book with you, and, believe
Hotel PMS: Customization and Automation
A hotel PMS is a property management system designed for use within hotels and similar forms of accommodation. Such software offers several benefits, but two of the most significant are customization and automation. In this article, you can learn why these are valuable and how they can be used. Table of Contents: What is a Hotel PMS? Why is a Hotel PMS Important? Importance of Customization of a Hotel PMS Frontend Customization Backend Customization Why
7 Tips For an Impeccable Online Reputation for Hotels
Global digitalization, the growth of OTAs, and the influence of social media have made businesses in the travel industry heavily reliant on their online reputation—and hotels are not an exception. This article will teach you seven methods that should become vital to your online reputation management strategy. Why You Should Care About Your Online Reputation Unlike most online consumers, travel planners don’t have the opportunity to test out your hotel before purchasing. And with the
11 Tips To Increase Your Hotel Bookings Through OTAs
Maximizing demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers, and revenue managers must work to get the most from them. In this article, you will find
Create And Optimise Your Google Hotel Ads Campaigns
Direct bookings are a possibility for Hotel Owners to receive more return on investment. With Google focusing more and more on the travel industry, Google Hotel Ads could play an important role to reach more travellers directly instead of through an online travel agency. In this article, you can find
By How Much Can Upselling Boost Your Hotel’s Revenue?
The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article, you find a comparison of the upsell