The 2024 Ultimate Guide to Google Hotel Ads
72% of travelers use metasearch engines in their booking journey! Google Hotel Ads (GHA) is a powerful metasearch solution for hoteliers looking to attract more guests and elevate their direct bookings and visibility. Whether you're a seasoned hotelier looking to enhance your direct bookings or a newcomer to the world of digital marketing, this guide will provide you with the knowledge and insights needed to navigate Google Hotel Ads effectively – including its unique features, benefits, and the strategies that can help you harness the full potential of this solution. What is Google Hotel Ads? Google Hotel Ads (GHA) is
How To Increase Hotel Revenue With Easy Pre-Authorizations
While hoteliers know credit card pre-authorization, many don't incorporate it into their reservation policies. Or, if they do, they leave it up to OTAs. Either way, ignoring the impact of well-managed pre-authorizations on your hotel's revenue is a mistake. Flexibility for Guests and Guarantees for Hoteliers Pre-authorizations are a temporary hold of a specified monetary amount made on a guest's credit card when they book. Some guests misunderstand them and think they're a charge, but
SEO Best Practices for Hotels to Increase Direct Bookings
Travelers' online behavior has changed significantly since the beginning of the pandemic. Today, potential guests are researching and booking travel plans many months in advance and are prioritizing hotel websites with detailed and relevant information that is easily accessible to them. With this return to travel, there is also a return of online competition from OTAs and booking websites—making SEO optimization for your hotel website more crucial now than ever before. Tools of the Trade
4 Reasons Why Resorts Outsource Revenue Management
For resorts, hotels, and other hospitality companies, revenue management is vital, allowing financial results to be optimized. However, many outsource revenue management to a third party rather than handling it internally, because it requires specialist knowledge and tools. In this article, you will learn more about revenue management strategies and
8 Ways to Improve Customer Experience in the Hospitality Industry
For hotels and other businesses operating in hospitality management, customer experience has developed into one of the single most important battlegrounds, and those who excel in this area are likely to gain a significant competitive advantage over rivals. With that in mind, this article will provide you with eight of
5 Ways to Transform Your Hotel Into a Smart Hotel
Hotel owners and other leaders within the hotel industry are constantly striving for new ways to reduce costs and improve the customer experience. One of the emerging trends within this area is smart hotel technology. In this article, you will learn more about what a smart hotel is, why it