Why Revenue Management Systems Will Never Replace Human Revenue Managers
When the desktop computer came along, it needed human input. It’s no different with an RMS (revenue management system.) Even an AI-enabled RMS can’t think independently (and that’s a good thing!) You’ve probably heard plenty about AI (artificial intelligence) chatbots that learn from biased human language and “deep fakes,” which are the 21st c. version of Photoshop. These are just a few real-life concerns in today’s emerging AI. Yet, as hoteliers and a society, we face the fundamental problems of learning how to use AI effectively. Here’s the thing, when you think about RMS as a piece of software, you
Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior
The most challenging period the global hospitality industry has faced to date is finally over in most regions. Lockdowns and travel restrictions are largely a thing of the past, and people are comfortable traveling again. But guest booking behavior has shifted. In this article, you’ll learn about 4 data-driven insights that help you to boost your hotel revenue. Times are Changing, and so is Your Guest Booking Behaviour But while recovery is in full swing
What to Include in Your Hotel’s Brand Guidelines?
When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your brand interacts with customers. Crafting a solid brand identity builds trust with your customers. Like in human relationships, customer-to-brand relationships take time to make with
Cruise Careers: Tips to Start Your Career at a Cruise Ship
Working on cruise ships can provide you with an exciting, varied, rewarding, and challenging lifestyle, which is why cruise careers are so popular with people specialized in all kinds of fields. To get started in such a role, however, you may need to take certain steps to obtain the right
HCareers: Tips to Find Hospitality Jobs or Staff via This Job Website
HCareers is one of the most popular online job boards for those operating within the hospitality sector. It provides various tools, allows employers to advertise vacancies, and enables candidates to apply for them or upload their CVs. In this article, you will learn all you need to know about the
How to Find The Best Hospitality Jobs or Staff With HospitalityOnline
HospitalityOnline is one of the best-known online job boards for those operating within the hospitality industry. For employers, it can serve as an excellent platform for finding candidates and helping candidates find work. In this article, you can learn more and access tips for using the service. Table of Contents: