Marketing’s New Rules: What Old-Schoolers Are Getting Wrong
The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to gain relevance with today's customer segments around more authenticity, urgency, and timeliness. What worked in the age of radio jingles and static billboards may falter in a world of TikTok challenges and AI-driven personalization. So, what are we old-schoolers doing wrong? And how are new-age strategies capturing hearts and minds?
Top Tips for Attracting Talent in Revenue Management Recruitment
Question for Our Revenue Management Expert Panel: Attracting talent in the hospitality industry remains a challenging task. What are your top tips for successful recruitment in revenue management teams? What approaches do you find the most useful? Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Krunal Shah
ChatGPT Hotel Guide: Learn How Hotels Can Benefit from ChatGPT!
ChatGPT is an emerging technology disrupting many industries, including hotels and similar businesses. The various ChatGPT hotel applications can not only make life easier for hoteliers and their employees, but also for hotel customers too. Here, you can learn much more about ChatGPT hotel technology and how it can benefit you. Table of Contents: Defining the Hotel Industry What is ChatGPT? How to Use ChatGPT? Can ChatGPT Be Useful to Companies? 5 Advantages of ChatGPT
How a Virtual Reality Company Can Help Hotels with Hotel Marketing
A growing number of hotel owners are turning to virtual reality companies to assist with their hotel marketing strategies. Indeed, in many ways, virtual reality is the ultimate marketing tool for those in the travel and hospitality industries, helping to showcase facilities and increase bookings. Moreover, modern VR video tours
AI Bot: Which Features Are Important for Travel Companies?
For those in the travel industry, an AI bot can be a highly beneficial investment, helping to improve customer response times and promote marketing messages. Yet, some business owners or department leaders are unsure how to tell a good bot from a bad one. In this article, you will learn
Flight Attendant Jobs: Tips to Find a Job as a Cabin Attendant
When it comes to finding flight attendant jobs, it is essential to acknowledge significant competition for places, which is why any help can be invaluable. In this article, you will learn much more about flight attendant jobs, the requirements to work in such a role, and some useful tips for