Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams
The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In recent years, the hospitality industry has witnessed a significant shift in consumer preferences and market
Lodging Industry Guide: All You Need to Know!
The lodging industry is focused on the provision of temporary overnight accommodation for guests. It includes a wide range of businesses, such as hotels, motels, hostels, inns, campsites and guest houses. The lodging industry is important because it provides guests with a place to stay while traveling. It facilitates both business and leisure travel and is one of the largest sectors in hospitality. In this article, you can learn everything you need to know about
Embracing Revenue Management Technologies in 2024: A Guide for Progressive Hoteliers
As we navigate through 2024, the hospitality sector is undergoing a transformative phase, heavily influenced by the integration of cutting-edge technologies and innovative strategies. These changes are pivotal in not only enhancing guest experiences but also in driving revenue maximization. One noteworthy trend is the increasing adoption of revenue management technologies in the hotel industry, a movement gaining momentum in recent years. Why Are Hotels Embracing Revenue Management Technologies? The growing interest in revenue management
A 3-Step Guide to Improving Conversion Rates with A/B Testing
Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to setting up and running your tests and, finally, analyzing the results to keep those bookings
Top Email Marketing Tools to Grow Your Audience in 2025
Email marketing is still one of the most effective ways for B2C brands to engage audiences, drive sales, and build loyalty. This is especially true in industries like hospitality, where personalized campaigns, from hotel booking reminders to restaurant offers and travel promotions, can directly influence customer decisions. The right platform can make all the difference for small businesses, creators, and agencies. With so many tools available, this guide compares eight leading email marketing services, focusing on pricing, automation, ease of use, templates, compliance, and more. Top 8 Email Marketing Services in 2025 Whether you’re a small business owner, an e-commerce
Hotel Rooming List: Essential Guide for Efficient Guest Management
A hotel rooming list is a document which outlines accommodation arrangements for group bookings. It will include names, room assignment details, arrival and check-out dates, special requirements and more. Rooming lists are important for helping hotels to prepare for a group arrival and maintain guest satisfaction. Group bookings may be large and complex and a rooming list can provide clarity and help with personalization. In this article, you can fully explore the role of a
Hostelworld Inbox: Essential Communication Tool for Hospitality Professionals
Hostelworld Inbox is a central hub for managing bookings and communicating with guests via the Hostelworld platform. Hostelworld itself is a global distribution channel for hostels and similar accommodation businesses. For those in the industry, Hostelworld Inbox provides a valuable way to manage bookings made through the platform. It allows you to communicate with guests, set expectations and enhance the pre-arrival experience. In this article, you will find much more information on what the Hostelworld
Types of Maintenance Hospitality Companies Should Be Aware of
Types of maintenance can be more of an issue than hoteliers anticipate. After all, the subject of maintenance spans everything from changing lightbulbs to modifying, improving, or removing pipes from within your hotel’s plumbing system. People often assume that maintenance is about ensuring objective functionality. However, maintenance is also important
The On-Site or Remote Work Debate in Hotel Revenue Management
Question for Our Revenue Management Expert Panel: As there has been a significant increase in hybrid and remote working over the last few years, should the role of revenue manager be on-site or remote? And why? (Question by Oleksii Kapichin) Our Revenue Management
Debunking Common Misconceptions about Revenue Management Systems
Revenue Management Systems (RMS) have become an essential tool for hoteliers aiming to optimize revenue and maintain a competitive edge. Yet, misconceptions and objections often deter some from adopting these systems. In this article, we’ll explore the most common objections and explain why they are often rooted in misunderstanding, shedding