Meetings and Events Online Booking and Marketing Optimization Tips
Question for Our Hotel Marketing Expert Panel How can hotels optimize the online booking process for Meetings and Events? And how can they best market it? Our Marketing Expert Panel Peter Ricci - Clinical Associate Professor and Director, Florida Atlantic University Cory Falter - Partner and Visionary at Lure Agency Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business
7 Tips to Attract More Corporate Travelers to Your Hotel
Corporate travelers are a growing demographic and a target audience that many within the hotel industry are placing an increased emphasis on trying to appeal to. After all, a corporate traveler may use extra hotel facilities, return to your hotel multiple times and recommend it to colleagues and business partners. In this article, you will learn about corporate travel and find seven tips for attracting more corporate travelers to your hotel. Table of Contents: What
Hotels with Late Check-Out: Why Improve Guest Satisfaction
Hotels with late check out are a common area of discussion among both guests and hoteliers alike. The term refers to options that allow guests to use their room past the hotel's standard check-out time. It's an important subject as it can change how every impacted party relates to a guest's stay at the hotel. How people feel at their time of checkout will often color the entire hotel experience. In this article, you'll learn
Avoid These 3 Benchmarking Errors for Hotel Revenue Success
As a revenue manager, you're undoubtedly aware of the importance of gauging your hotel's performance to maintain a competitive edge in your market. Yet, how can you be certain that you're genuinely on par with, or preferably ahead of, your competitors? Enter benchmarking for hotel revenue management. Benchmarking for Hotel Revenue Management: 3 Cardinal Errors Benchmarking offers the essential context and illuminates areas of your revenue management strategy that are ripe for refinement. This ensures
Airbnb China Hotel Guide Including Alternative Booking Platforms
Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb to suspend Chinese domestic operations in July 2022. Airbnb's disappearance left a hole in the economic landscape of the hospitality industry. Hotels suddenly found themselves with new options to recapture and expand on short-term rental options in China. In this article, you'll see Airbnb's work in China from start to finish while learning how the hospitality industry can fill this new niche. Table of Contents: What Is Airbnb China? Airbnb's
Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends
The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions. So what can you do to make the most of these shifts? We’ve highlighted a few ways commercial leaders and hoteliers can tap into these trends. Broadening Revenue
4 Important Trends for Revenue Managers in 2025
Hospitality is always changing. However, the current pace of change feels faster than ever, which throws up both challenges and opportunities for those within the industry. For revenue managers, the real question isn’t just about managing change – it’s about how to harness that change to drive profitability and long-term growth. 4 Trends for Revenue Managers in 2025 Revenue optimization in hospitality has always been a balancing act, but the factors influencing pricing strategies, distribution
Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone
In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability
The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical,
The Digital Concierge: How Technology Helps Hotels Add a Human Touch
For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build