5 Touchpoints You Can Automate to Save Time in Your Hotel
In the fast-paced world of hospitality, hoteliers often find themselves juggling multiple responsibilities. One way to streamline marketing efforts and improve overall efficiency is by automating some of your touchpoints with guests. The good news is that this is not difficult to do. By setting up intelligent triggers that automate specific actions, hotel managers, front desk, or marketing teams can save time, reduce manual work, and be more efficient. How Does Hotel Marketing Trigger Work?
How Long Can a Guest Stay at a Hotel? Stay Lengths Explained
How long a guest can stay at a hotel is something that many people, both guests and hoteliers, ask. The answer needs to account for the types of service, amenities, comfort, and so much more. The subject is important since it touches on almost every aspect of the experience. Whether or not the hotelier and guest will consider their transaction successful is entirely dependent on first answering that underlying question. In this article, you'll learn
Hotel Room Maintenance Checklist: Ensuring Comfort and Quality (Free Template)
A hotel room maintenance checklist is a comprehensive list, designed to help hotel staff to carry out checks and maintenance work within guest rooms. The checklist covers inspections and preventative maintenance tasks. These checklists are important because they help to ensure compliance and prevent important tasks from being overlooked. By following procedures, hotels can help to ensure guest comfort and operational efficiency. In this article, you will learn about what hotel room maintenance checklists are,
20 Hot Digital Trends in the Hotel Industry
With digital technology continuously evolving, it should come as little surprise that its applications within the hotel industry evolve, too. Indeed, over the past few years, several notable digital trends have taken the industry by storm, and the year ahead promises to be no different. Crucially, the businesses that benefit most from using digital technology are those with the foresight to get in on the ground floor. So, with that in mind, here are eleven
Hotel Personalization Need Not Be Obsessive for Guests
Personalization has become one of the most discussed concepts in hospitality. Hotels are under pressure to deliver tailored guest experiences, yet many struggle to implement personalization effectively. The missing step is often segmentation. Before hotels attempt to personalize every interaction, they must understand who their guests are and which groups matter most to the business. Clear segmentation helps hotels communicate more effectively, allocate marketing resources wisely, and design experiences that match guest expectations. In this article, you will learn how segmentation and Ideal Customer Profiles help hotels make personalization scalable and meaningful. Why Segmentation Matters Before Hotel Personalization There is
Is Your Pre-Arrival Communication Generating Revenue? Track It.
Pre-arrival communication shapes the guest experience long before check-in, but are you measuring its real impact? Too often, hoteliers stop at vanity metrics like open rates and clicks. Those numbers may look good on paper, but they reveal little about guest satisfaction, loyalty, or revenue. The real opportunity lies in tracking the KPIs that show whether your messages are building trust, driving upsells, and bringing guests back. By digging deeper into the right pre-arrival metrics,
17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and book them over the internet, from the comfort of their home or on the go. In this article, you will learn more about online travel agents and the best platforms to turn to to increase the number of hotel bookings you attract from customers.
Training AI Agents to Improve Personalisation and Boost Conversion
Question for Our Hotel Marketing Expert Panel How can AI agents be trained to anticipate hotel guest needs? How might this impact the personalisation of sales interactions and overall conversion rates? (Question proposed by Michael J. Goldrich) Our Marketing Expert Panel Michael J.
The PMS Training Problem (and How Good UX Can Help)
Labor efficiency remains a top priority for hotels. Training new employees can take weeks or even months, especially when staff encounter complex legacy systems for the first time. With turnover rates higher in the hotel industry than in any other economic sector (1), this cycle becomes a constant drain on
A Steady Hand: How Revenue Management Solutions Can Help Hoteliers Navigate Economic Uncertainty
It’s a foreboding statement that surely hoteliers are getting at least a little tired of seeing, particularly with the economic shock of COVID-19 firmly in our rear-view mirrors. While it’ll take time for the dust to settle, an aggressive and often-shifting trade policy from the world’s largest economy has undoubtedly