B2B Hotel Marketing Tips and Strategies for Building Loyalty
Question for Our Hotel Marketing Expert Panel Growing a loyal customer base and retaining customers is essential for hotels, but how is it best achieved for the B2B market? How do B2B and B2C strategies differ? What are your top tips for success? Our Marketing Expert Panel Stephanie Smith - Founder, Cogwheel Marketing Susanne Williams - Client Performance Director, Alliants Thomas Dieben - Founder, Becurious Cory Falter -
Interview with President and Co-founder Dr. Ravi Mehrotra of IDeaS
In this interview, we speak with Dr. Ravi Mehrotra, the president and co-founder of IDeaS. As the son of an electrical engineer and avid chess player, he became interested in technology and how it can be applied to modeling real-world scenarios to help improve decision-making ability. With his friend Sanjay Nagalia, he co-founded IDeas, one of today's leading revenue management companies. Can you tell us a bit about
Facing Automation Fears: A Perspective for Hoteliers
For some, advancements in automation bring a profound sense of dread. Worrying about the big-picture societal challenges that may come with the widespread adoption of new, advanced generative AI tools is understandable. But instead of fretting about whatever dystopian worst-case scenario automation may bring, it's time to take a step back for perspective and think of how automation may apply to revenue management. Living in the Age of Automation We are already deeply entrenched in
How AI Can Make a Difference to Hotels Today
At first glance, AI and hospitality might not seem like the most natural fit. What makes hospitality unique is its human touch – the provision of experiences that are unique and special to the individual traveler. But AI doesn’t stop that. In fact, it can enhance it. Personalizing Stays and Streamlining Operations There are two ways in which AI enhances the guest experience: directly and indirectly. Its direct impact typically takes the form of hyper-personalization.
Best Practices for Managing Length of Stay Restrictions in Hotels
Question for Our Revenue Management Expert Panel: What are the best practices for managing Length of Stay restrictions? What considerations should be given to their usage, and what are the possible risks to avoid? (Question by Niko Krauseneck) Our Revenue Management Expert Panel Tamie Matthews - Sales & Marketing Consultant, RevenYou Connor Vanderholm - CEO, Topline Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Heiko Rieder - Senior Vice President Commercial & Distribution, Step Partners Europe Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco
A 3-Step Guide to Improving Conversion Rates with A/B Testing
Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to setting up and running your tests and, finally, analyzing the results to keep those bookings
3 Essential Tips to Maximize Revenue Hoteliers Can Implement Right Away
It's important to have revenue management strategies in place to maximize revenue. Whether you use a revenue management system (RMS) or manage your prices manually, this article covers three essential strategies, recommended by our revenue management experts, to help you stay competitive. 3 Essential Tips to Maximize Your Hotel Revenue In the next sections, you will learn about three crucial strategies that will help you increase your hotel revenue. Strategy 1: Constantly Analyze Your Pick-up
The Importance of Benchmarking in Hotel Management
In the dynamic world of hotel management, every day is different. It can feel difficult to find the time to take stock of your property's performance, which can be a problem in such a competitive industry where staying ahead of the game is crucial. When navigating the industry's complexities, benchmarking
Key Features to Evaluate in a Booking Engine to Maximize Revenue
As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine
Types of Beds in Hotels: Sizes, Styles and Requirements
The types of beds in hotels are defined by style, size and functionality. Some of the most common options include king size beds, single beds, sofa beds and platform beds. Offering different types of beds can help to provide guests with choices that suit their particular needs. For instance, the