20 Hotel Website Mistakes To Fix To Avoid a Low Conversion Rate
The hospitality industry has strong competition and the rivalry for guests is going to be even more fierce these days. Hotels compete online for guests not only with other hotels but with other players, such as OTAs and Search Engines Hotel Markets. Therefore, hotels should ensure that their website attracts customers. In this article, you’ll find the 20 most common “deadly” mistakes that kill your website’s conversion rate and you can learn how to turn
Hotel Schools: Global List of Hotel Management Schools
Hotel schools provide a range of training on every topic you can think of about the hotel industry. At a hotel school, you might find courses covering everything from general management to accountancy. Hotel schools are vital to developing your career to its full potential. You'll learn about the top hotel schools and their courses in this article. Table of Contents: Hotel Industry: Everything You Need to Know About Hotels What is a Hotel School?
Tips for Hotels to Optimize Their Contactless Guest Journey
Due to Covid-19, social distancing has advanced the prominence of contactless payments and the delivery of digital services. Consumer behavior highlights the growing acceptance and expectation of contactless services, requiring all businesses to adapt to existence. As the hotel industry prepares for the return of travelers, the industry must recognize the new consumer touchpoints to digitalize processes to provide greater confidence while delivering a more enhanced experience in the guest journey. The State of Contactless
How to Use Guest Messaging to Improve the Digital Experience?
Nowadays, guests are demanding smoother, easier, faster experiences. How a user (customer, partner, or employee) interacts with an organization via digital technologies is what we refer to as digital experience. To manage the digital experience of users, companies need to make sure the interaction with customers at every touchpoint is seamless. The smartest companies are already moving toward digital experience management tools to align their digital experiences. In this article, you will learn how guest
Revenue Management is About Much More Than Pricing
When hoteliers, hotel owners, or management seek the help of a revenue management consultant or outsourcing company, they often mention something like, "We've casually practiced revenue management in the past." As the consulting engagement kicks off, these hospitality professionals will say they understand the discipline even though they lack a structured approach. Yet, revenue management is all about structure. Pricing is Just a Fraction of the Revenue Management Approach As the revenue management consultant digs deeper into what they mean by "randomly practicing the discipline," the answers bring to light misunderstandings. For example, hoteliers often link revenue management with price
Google Hotel Ads Guide – How Hotels Increase Bookings With Google
Intelligent use of the Google Hotel Ads platform can significantly enhance any hotel marketing strategy, providing much-needed visibility within Google search engine results pages and other services, such as Google Maps. In this article, you will learn more about Google Hotel Ads, how it works, why it is so beneficial, and how it differs from other services, such as online travel agencies and the main Google Ads platform. Table of Contents: What Are Google Hotel
Hotel STAR Report: Clear Introduction for Hoteliers
Hotel STAR Report The Hotel STAR Report is a critical performance benchmarking tool in the hospitality industry, providing detailed revenue and occupancy data compared to competitors. It is important because it helps hoteliers make informed pricing, marketing, and operational decisions by understanding their market position and identifying trends. Ultimately, it aims to boost profitability and market share. Key Takeaways The Key Components: Outlines crucial metrics and data segments within the report for better insight. Analyze
6 Ways Hoteliers Can Offer a Personalized Digital Guest Experience
Travelers looking to book their holidays spend countless hours researching locations, transportation methods, itineraries, and accommodation options. Especially when booking a hotel, they're faced with a large variety of choices—and they will choose the one they resonate with best. You need to differentiate yourself from the crowd and ensure you
7 Ways to Optimize Your Hotel’s Distribution Strategy
Consistently placing your inventory in the most profitable channels is essential for successful distribution. Yet distribution remains one of the most complex tasks facing hoteliers. Hotel profitability is correlated directly with the deployment of effective distribution strategies, ones that are resilient and adaptable to real-time. Here are a few ways
Best Practices for Marketing a Hotel’s Non-Accommodation Areas
Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene