6 Reasons Why Every Hotel Should Have a Virtual Reality Video
Interactive virtual reality video technology within the hospitality industry can provide a competitive advantage and allow customers to experience what a hotel is like before committing to a booking. However, there are also other advantages to utilizing this particular marketing method. In this article, you will learn more about six key reasons why every hotel operating today should have its own virtual reality video. What is Virtual Marketing? Virtual reality is technology-based, immersing users within
Why is an Integrated Online Booking System Important?
Simply put, if you want your property to be found on the internet, having a good online presence is critical. A large proportion of business and leisure travel is now researched and booked online, and thus hotel owners can no longer ignore the need for an integrated online booking engine. 7 Reasons Why is an Integrated Online Booking System is Important There are many advantages to using an online booking system, below we listed some
Tourism Startups Focus on Innovation and Sustainability
The World Tourism Organization (UNWTO), in association with Globalia, the leading tourism group in Spain and Latin America, has selected the finalists of the 2nd Global Tourism Startup Competition, an initiative that the two entities have been working on since 2018 when its first edition was held. In the competition’s first two editions, Wakalua, the global tourism innovation hub powered by Globalia, in collaboration with the World Tourism Organization, has received proposals of nearly 5,000
7 Tips for Hotels to Attract More Bleisure Travelers
Bleisure travel - the combination of business and leisure travel - is growing. This has led to heightened interest from the hotel industry, with hotels looking to appeal to bleisure travelers. In this article, you will find seven tips that can help to make accommodation more attractive to this emerging and increasingly important demographic. Table of Contents: What is the Meaning of Bleisure? Who is the Bleisure Traveler? What Are the Benefits of Bleisure? Bleisure;
Creating a Data-Driven Culture in Hotels: Why just getting a BI platform is not enough.
Hotels across the globe have made massive investments in business intelligence (BI) solutions in recent years. From revenue and finance to operations and marketing, data is flowing in more ways than ever before. Yet, many hotel teams still struggle to make truly data-informed decisions. Why? Buying a BI platform is easy. Embedding it into the fabric of how your teams think, decide, and act? That’s the hard part, but it’s also where the real value lies. In this article, we’ll explore why a data-driven culture is essential for hotels, what can go wrong when overlooked, and how hotel leaders can
Types of Beds in Hotels: Sizes, Styles and Requirements
The types of beds in hotels are defined by style, size and functionality. Some of the most common options include king size beds, single beds, sofa beds and platform beds. Offering different types of beds can help to provide guests with choices that suit their particular needs. For instance, the needs of a solo traveler staying for two nights may be very different from the needs of a family staying for a week. In this
Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!
There are several upselling examples restaurant owners, managers, and other employees should be aware of, as they allow restaurants to boost key performance metrics like average revenue per customer and increase the overall revenue generated by the business. In this guide, you can learn about 12 of the most important upselling strategies. Table of Contents: What is the Restaurant Industry? What is Upselling? Why is Upselling in Restaurants Important? 12 Restaurant Upsell Tips and Examples
What are the Pros and Cons of Outsourcing Hotel Revenue Management?
Question for Our Revenue Management Expert Panel: What are the advantages and disadvantages to outsourcing revenue management? Is there a difference depending on hotel / property type? Our Revenue Management Expert Panel Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium
Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM
As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times
7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)
Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you