The Digital Concierge: How Technology Helps Hotels Add a Human Touch
For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build stronger relationships, and turn every guest interaction into an opportunity for revenue growth. Balancing Technology and the Human Touch in Modern Hospitality It’s no secret that modern hotels are using technology to streamline operations and deliver a more personalized guest experience. But with the rise of automation, many hoteliers worry
3 Steps to Implement Customer Data into Your Hotel Marketing Strategy
Being able to adapt quickly to market demands is a skill many hotel marketers should make an effort to master. And in this digital age, it never hurts to be more data-driven in your overall business strategy. One way to do this is by utilizing customer data in your marketing. By collecting, analyzing, and using customer data, your hotel can customize marketing efforts to effectively target your desired audience and elevate the overall guest experience.
What Advice Would You Offer to Hotels Choosing Their Tech-Stack?
Question for Our Revenue Management Expert Panel: What advice would you offer to hotels choosing their tech-stack? For example, best practices, features, potential pitfalls, and how to "future-proof". Our Revenue Management Expert Panel Dermot Herlihy - Commercial Director, DUKES LONDON Mariska van Heemskerk - Owner, Revenue Management Works Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Fabian Bartnick - Founder, Infinito & Co-Founder, PerfectCheck
Optimising Extended-Stay Hotel Revenue
Pricing of extended-stay hotels and serviced apartments, also known as ‘aparthotels,’ has traditionally been a challenge for revenue managers as rates can vary drastically depending on the length of stay a guest seeks. However, it is vital that hotel groups enhance their approach to pricing for this sector, given the
The Year of The Eco-Conscious Hotelier!
No one can be blamed for prioritising the survival of their business in the past year, which was challenging to a degree no one could have expected. As hospitality gears up to welcome guests again, it's clear that some priorities have shifted permanently. However, there are many, like the journey
Tips to Highlight Safety in Marketing & Guest Communication in Travel
Due to the COVID outbreak, the travel industry has been placed under an immense amount of pressure. This is the very same reason why travel and tourism professionals have needed to place a much greater emphasis on the concept of safety. How can such an approach be used with your