Branded residences are high-end private homes, which are associated with a lifestyle or hotel brand. They combine private residential living with the service and operational standards of a hotel. These developments can benefit buyers through lifestyle quality, as well as brands through additional revenue and customer loyalty. Property developers can also capitalize on high prestige and greater project returns.

In this article, you can learn more about what branded residences are and how they are defined, along with how they can create value for stakeholders and why they are helping to redefine the global real estate industry.

Table of Contents:

What Are Branded Residences?

Branded residences are residential properties associated with a hotel or lifestyle brand. Generally, the idea is to provide high-end homes, which also offer residents the service standards associated with a hotel.

For instance, branded residences will usually provide concierge, housekeeping, and maintenance services, much like a hotel. They may also feature facilities like spas and gyms, but, crucially, buyers have full ownership rights.

Branded residences are distinct from timeshare properties because there is no divided ownership structure or shared usage rights. Many of these properties are associated with luxury hospitality brands, like The Ritz-Carlton or Four Seasons, but some are linked to lifestyle brands in other industries, including the fashion, design, and automotive industries.

Video: What Are Branded Residences?

Why Are Branded Residences Booming Worldwide?

Branded residences are booming across the globe, with a growing number of hotel and lifestyle brands getting involved. There are three primary reasons for this explosion in popularity over recent years:

1. Increasing Global Wealth

Global wealth is increasing all the time. According to a wealth report from Knight Frank, more than 600,000 people now have a net worth of over $30 million, with significant growth in North America and the Middle East.

This means there are more ultra-high-net-worth buyers than ever before. These individuals have the means to pay premium prices for the status, convenience, and quality on offer through branded residences.

2. Post-Pandemic Lifestyle Shifts

The aftermath of the COVID-19 pandemic and lockdowns has fundamentally altered many people’s lifestyles. A greater number of people now work remotely and have the flexibility to live anywhere they choose.

With the home potentially serving as both a leisure and a work space, many people are willing to spend extra on comfort and convenience. Therefore, the wellness features offered by branded residences can be especially appealing.

3. Wider Market Dynamics

The wider market dynamics also favor an increase in the number of branded residences being offered. After all, branded residences are able to benefit several distinct groups, including buyers, brands, and developers.

Developers are able to leverage brands to achieve better financing, while brands can diversify revenue and increase customer loyalty. Buyers, meanwhile, benefit from combining home comforts with hotel-like service standards.

As Dana Jacobsohn from Marriott explains:

“Most luxury hotel developments now have a residential component because that allows the developer to have funds coming from different places.”

Together, these factors make branded residences a mainstream growth engine across real estate, hospitality, and luxury.

Exploring the Branded Residences Market

To fully understand branded residences, it is vital to have a clear sense of the state of the global marketplace. According to research from Savills, branded residences have experienced 180% growth over the past decade.

While 79% of branded residences worldwide are associated with hotel brands, the report highlights the rise of non-hotel brands in the sector. This primarily includes fashion, design, luxury cars, and other lifestyle brands.

Nevertheless, hotel residential projects remain at the heart of the market’s projected growth in the coming years. Marriott International remains the market leader, with its Ritz-Carlton subsidiary having a particularly strong presence. Other major hotel brands dominating the sector include Four Seasons and Mandarin Oriental.

The Rise of Standalone Branded Residences

Standalone branded residences are luxury private residences that are not connected to hotel schemes. This is primarily driven by non-hotel lifestyle brands moving into this sector, but even hotel brands are jumping on board.

The 2025/26 Residence Report from Knight Frank explains that while hotel-connected schemes still dominate the market, this is slowly changing. In the years to come, standalone branded residences will increase their share.

One of the driving factors behind this shift is demand from buyers for more private spaces. Many ultra-high-net-worth individuals like the brand prestige and services on offer, but do not want to share the surrounding space with hotel guests. This has led to developments linked to non-hotel brands like Porsche, Armani, and Versace.

Many of these brands also specialize in areas that can be relevant to property development, such as interior design. As a result, these non-hotel brands can retain core branding elements while exploring a new market.

How Branded Residences Differ from Other Hospitality Real Estate Models

To get a better understanding of what branded residences are and how they work, it can be useful to compare them to other hospitality real estate models. Here, you can explore the most significant differences:

Condo-Hotels

Condo-hotels operate on a hybrid model, where individual units are sold to private owners. The owner can then use the unit for a limited number of days, while renting it out to other guests when they are not in use.

Both branded residences and condo-hotels feature hotel-like services and private ownership. However, condo-hotels are intended for occasional use, whereas branded residences are intended to serve as a private home.

Serviced Apartments

Serviced apartments are extended-stay properties that offer hotel-style services in an apartment setting. Guests typically lease the apartment over a period of time, which could be weeks, months, or even years.

However, unlike branded residences, serviced apartments do not offer ownership opportunities. They are intended to be used as temporary, extended-stay guest accommodation, rather than a permanent home.

Timeshares

Timeshare accommodation is an example of a property with divided ownership and usage rights. Multiple owners have collective ownership, but usage is divided across different periods of the year.

Unlike with branded residences, a single owner is not able to use the property all year long. Essentially, a timeshare offers the right to use a property at agreed times, while a branded residence offers full deeded ownership.

Top Global Markets for the Development of Branded Residences

Branded residences can now be found all over the world, but some locations have emerged as hotspots with significant branded residence markets. Here, you can explore the top global markets for branded residences:

1. Dubai

Dubai is currently the market leader for branded residences, generating $8.5 billion in sales in the second half of 2024 alone. The city also has more than 100 planned projects set for development in the next five years.

The branded residences Dubai has to offer hold particular appeal to many buyers due to the generous tax laws in the UAE. In 2024 alone, there were multiple branded residence transactions in Dubai worth over $30 million.

Video: 10 Most Luxurious Branded Residences in Dubai

2. Miami

Miami, Florida, has become one of the biggest hotspots for branded residences in North America, with 42 active projects. It has already attracted major brands, like Bentley and Porsche, with further developments planned for the coming years.

As a destination for exploring branded residences, Miami appeals to many potential buyers due to its pleasant weather and tax advantages. It has an especially strong appeal to ultra-wealthy Latin American buyers, too.

3. New York

New York is the other major North American market for branded residences right now. Many of the developments are located in desirable Manhattan neighborhoods like SoHo, the Upper East Side, and Tribeca.

The city has retained its reputation as a hub for luxury offerings. Meanwhile, the strict limitations on developments and the high costs have helped to limit supply, meaning New York’s branded residences fetch a premium price.

4. London

London remains one of the most desirable cities in the world for the ultra-wealthy, and there is a significant branded residences market already. This includes developments in areas like Mayfair, Belgravia, and Knightsbridge. The OWO Residences by Raffles demonstrate the market’s appetite for ultra-luxury positioning, with pricing reaching £12,000 per square foot.

Factors like Brexit and some recent tax changes slightly hit confidence in London. However, it has rebounded into a major market for brands looking to explore opportunities for luxury real estate.

5. Emerging Markets

Some of the most exciting emerging markets for branded residences right now include Phuket and São Paulo. Cairo is another exciting market with significant projected growth over the next few years.

Saudi Arabia will become a major hotspot in the near future, driven by the Vision 2030 government program. Meanwhile, certain European locations that are expected to see growth, too, include Paris and Barcelona.

Who Buys Branded Residences?

Branded residences appeal to a diverse range of wealthy buyers from all around the world. Here, you can explore some of the groups that are most likely to purchase luxury branded properties:

  • Ultra-High-Net-Worth Individuals: People with a net worth of $30 million or more are classed as UHNWIs. This group will often have multiple homes in different locations and want high service standards and privacy.
  • Second Home and Resort Buyers: Homeowners who want a retreat in a major market, like Miami or Dubai, may turn to branded residences. These buyers may seek to use the property to generate rental income when not in use.
  • Tax-Motivated Buyers: Many buyers of branded residences wish to capitalize on low-tax destinations, like Dubai. Buying a property in another location may help buyers to establish tax residency and avoid higher rates.
  • Young People With Inherited Wealth: Younger buyers who come into wealth are increasingly prioritizing wellness and convenience. This means the properties can play a role in the generational transfer of wealth.
  • Institutional Investors: Real estate investment trusts, sovereign wealth funds, and other institutional investors see branded residences as valuable assets for diversifying a portfolio and earning high rental income.

The Triple Win Thesis: Key Benefits of Branded Residences

You can gain a better understanding of the rising popularity of branded residences by learning about the various key benefits to stakeholders. In particular, the ‘triple win’ thesis is worthy of exploration:

1. Buyers or Residents: Why They Pay a Premium

For the most affluent buyers, branded residences remove many of the operational headaches of maintaining multiple luxury homes. The hotel-like service standards also enhance comfort and help to justify the premium pricing.

Whether the buyer intends to use the property as their primary home or a vacation property, services like housekeeping reduce maintenance worries. The service standards also make the properties ideal for renting out.

Premium pricing can be partially justified by access to additional facilities, like gyms, spas, or high-end dining services. These help to enhance the luxury lifestyle offerings of many branded residences.

As Adelina Wong Ettelson of Mandarin Oriental puts it:

“People who own multiple homes want so much more from where they live. They want everything to be easy, and that’s what we provide.”

2. Property Developers: Why They Attach a Flag

Partnering with hospitality brands helps to shift the economic outlook for property developers. This is because these partnerships can help to strengthen financing, enhance trust, and boost the number of pre-sales.

When a major brand is attached to a property development, that brand can assist with marketing, while sales often take place before construction is complete. This helps to increase certainty and reduce risk.

Developers are also able to achieve greater returns on projects due to the premium pricing model. This means that even though upfront costs can be very high, developers can pursue these developments with real confidence.

3. The Brands: Why They Expand Into Residential

For hotel and lifestyle brands, investing in branded residences can diversify revenue streams and help with expansion beyond core business operations. It also helps to build brand awareness and true customer loyalty.

In particular, building customer loyalty among ultra-high-net-worth individuals may be beneficial for long-term revenue. The income earned from branded residences can also be more predictable than cyclical hotel revenue.

Branded residences allow brands to capitalize on existing customers. For example, around 95% of Mandarin Oriental’s residence buyers have had previous experiences with the brand, indicating they are benefiting from existing loyalty.

Top Branded Residences in America

America remains one of the most desirable places to live in the world, and this is reflected in the significant presence of branded residences in the country. Some of the most significant developments are outlined below:

1. Four Seasons Private Residences, Washington, DC

The Four Seasons development in Washington, DC, provides more than 60 homes, each with the full range of Four Seasons services. This includes maintenance, concierge, housekeeping, and more.

With a location at the heart of the US government, these rank among the most sought-after hotel-branded residences in the country. Demand has been high, demonstrating the willingness of buyers to pay for extra quality.

Branded residences - Four Seasons Private Residences, Washington, DC (Georgetown)

Image Source: Four Seasons

2. Aman Residences, Fifth Avenue, New York City

The luxury hospitality brand Aman currently offers more than 20 branded residences on Fifth Avenue, New York. The units sold out before the project reached completion, with prices reaching over $30 million.

Some of the key features of the properties include access to hyper-personalized services, luxury restaurants, and a spa. The appeal of the properties is enhanced by the relative scarcity of branded residences in Manhattan.

Branded residences - Aman New York - Residences

Image Source: Aman

3. Mandarin Oriental Residences, Fifth Avenue, New York City

Overlooking Central Park, the Mandarin Oriental branded residences on Fifth Avenue provide another option for buyers wanting to live in New York City. The development includes more than 60 units, costing up to $60 million.

Among the facilities available to residents are a Michelin-starred restaurant and a world-class spa. Personalized concierge services and marble bathrooms help to enhance the sense of luxury further.

Branded residences - Mandarin Oriental Residences, Fifth Avenue, New York City

Image Source: Mandarin Oriental

4. The Ritz-Carlton Residences, Miami, Florida

A $500 million development on Miami Beach, the Ritz-Carlton Residences includes 15 standalone villas designed by one of the masters of contemporary design, Piero Lissoni. Units range from $2 million to $40 million.

Services available to residents include multiple private restaurants and an extensive spa. Meanwhile, buyers can benefit from butler and private yacht services, along with access to an exclusive beach.

Branded residences - The-Ritz-Carlton-Residences-Miami-Beach

Image Source: The Ritz-Carlton Residences

5. The St. Regis Residences, Miami, Florida

Located on the Brickell Bayfront in Miami, the St. Regis Residences provide high-quality homes, complete with the brand’s signature butler service. Buyers can also benefit from 70,000 square feet of amenities.

This includes access to wellness facilities, private lounges, and swimming pools. Situated in one of the most desirable cities for branded residences, these properties are ideal for part-time or full-time living.

Branded residences- The St. Regis Residences, Miami

Image Source: The St.Regis Residences

6. Waldorf Astoria Residences, Miami, Florida

Located on Miami Beach, Waldorf Astoria’s branded residences include 360 private homes, with incredible views of the ocean and city skyline. The project aims to combine the brand’s hospitality heritage with modern luxury.

Services include a luxury spa and exclusive dining spaces. These properties are especially suitable for ultra-high-net-worth individuals who are looking for luxury oceanfront properties with exquisite service standards.

Branded residences -Waldorf Astoria Residences, Miami

Image Source: Waldorf Astoria

7. Rosewood Residences, Hillsboro Beach, Florida

Rosewood Residences is a collection of more than 90 luxury homes and villas on Hillsboro Beach in Florida. This high-end waterfront real estate area is known as the state’s ‘Millionaire’s Mile’.

The properties are designed to allow residents to get the most from both indoor and outdoor living. Services include personalized management and high-end wellness facilities, along with exclusive dining.

Branded residences - Rosewood Residences, Hillsboro Beach

Image Source: Rosewood Hotels

Popular Branded Residences in Europe

Europe is another major market for branded residences, with cities like London and Barcelona enjoying significant popularity. Here, you can explore some of the biggest branded residences in the region:

8. The OWO Residences by Raffles, London

Based in Whitehall, within the former headquarters of the British Secret Service, the OWO Residences by Raffles are a great example of a conversion project. The luxury development includes more than 80 private homes with full services.

A key feature of the development is the preservation of the historic importance of the building, while providing luxury facilities for buyers. These include a spa, a large swimming pool, and multiple restaurants.

Branded residences - The OWO Residences

Image Source: The OWO

9. Six Senses Residences, Courchevel, France

The Six Senses-branded residences in Courchevel have a unique appeal, as they are situated in a major ski resort. The properties also benefit from wellness-driven services associated with Six Senses.

Residents are able to make use of specialist ski concierge services, and the development places a strong emphasis on sustainability. In addition to the world-class skiing facilities, the location also offers Michelin-star dining.

10. Mandarin Oriental Residences, Barcelona

Providing views of Casa Batlló, the Mandarin Oriental branded residences in Passeig de Gràcia include more than 30 units. Interiors were handled by MUZA Lab, and development was handled by KKH Property Investors.

Four of the properties are penthouses, and all residents have access to the nearby Mandarin Oriental Hotel. The location is close to high-end shopping, while facilities include a rooftop pool, 24/7 concierge, and wellness offerings.

Branded residences -Mandarin Oriental Residences, Barcelona (Passeig de Gràcia)

Image Source: Mandarin Oriental 

Popular Branded Residences in the Middle East and Asia

The Middle East and Asia represent some of the fastest-growing areas for branded residences. Here, you can take a closer look at the biggest and best projects in these regions:

11. One&Only One Za’abeel Private Homes, Dubai

The private homes at One&Only One Za’abeel form part of a combined ‘urban resort + residences’ project. In total, there are more than 250 residences, including penthouses, providing incredible ocean and city views.

Access to exclusive dining and extensive wellness facilities is granted to buyers. Dubai’s favorable tax policy is also a big draw, and the prices of the branded residences range from $1.5 million to $35 million.

branded residences - One&Only One Za’abeel Private Homes, Dubai

Image Source: One&Only One Resorts

12. Six Senses Residences, The Palm, Dubai

Situated in one of Dubai’s most desirable areas, the Six Senses-branded residences deliver exquisite views of the Palm Jumeirah. Units include sky villas, penthouses, royal penthouses, and beachfront villas.

Luxuries range from infinity pools to private gardens, and residents can access a high-quality spa, along with resort-level services. Wellness plays a key role in the offering, making it a perfect choice for lifestyle buyers.

13. Aman Residences, Nai Lert Park, Bangkok

Aman’s branded residences in Bangkok are ideally located within a seven-acre private park. The units were designed by Jean-Michel Gathy, and with just 34 residences available, scarcity is part of the appeal.

The city itself is experiencing an increase in luxury property projects, and this development combines a 1,500 square meter spa and curated Aman services. City center access is another major plus point.

branded residences - Aman Residences, Nai Lert Park, Bangkok

Image Source: Aman

Video: Bangkok’s Most Prestigious Branded Residences

14. Bulgari Resort & Residences, Dubai

Bulgari offers a 27-story development on Dubai’s Jumeira Bay Island, providing more than 30 luxury properties, including penthouses and a sky villa. Homes range from $1.4 million to $25 million, with up to nine bedrooms.

Some of the key selling points include access to a private marina, an infinity pool, and high-end resort services. Buyers are also able to access the Bulgari Yacht Club, making it an attractive prospect for UHNWIs.

branded residences - Bulgari Resort & Residences, Dubai (Jumeira Bay

Image Source: Bulgari Hotels

15. Atlantis The Royal Residences, Dubai

The Atlantis The Royal Residences in Dubai are located on the Palm Jumeirah and serve as a great example of luxury residences integrated with a wider resort. Units include both penthouses and townhouses.

Facilities range from a high-end spa to VIP dining, beach access, and a sky pool. As with several other branded residences in Dubai, favorable tax rates, luxury resort-level services, and incredible views are selling points.

Branded residences - Atlantis The Royal Residences in Dubai

Image Source: Atlantis

Top Hotel Chains Selling Branded Residences

While the branded residences sector is becoming increasingly diverse, hotel brands remain the dominant driving force. Here, you can learn about some of the biggest hotel chains investing in branded residences:

1. Marriott

Marriott International’s collection of luxury branded residences includes properties under the Ritz-Carlton and St. Regis brands. Other subsidiaries include EDITION, the Luxury Collection, and JW Marriott.

Across its portfolio, Marriott aims to combine luxury homes with exceptional service standards and ownership flexibility. In total, Marriott International has almost 300 branded residence projects, making it the market leader.

Video: Marriott Branded Residences Home Tour

2. Four Seasons

Four Seasons offers branded residences in locations ranging from London to the Caribbean, with a strong focus on impeccable service standards. More than half of its development pipeline includes residential components, too.

The success of the strategy can be seen by the fact that Four Seasons achieved $1.2 billion in sales during the first half of 2024 alone. Residents benefit from wellness, property management, and housekeeping services.

branded residences - Four Seasons Private Residences

Image Source: Four Seasons

3. Mandarin Oriental

Mandarin Oriental branded residences are primarily boutique-scale properties, which embrace the brand’s Asian heritage. The portfolio includes standalone and hotel-attached options.

Wellness is a top priority, while residents are able to buy properties in prime locations, including Beverley Hills, Bangkok, and Barcelona. Services include housekeeping, 24/7 concierge, valet parking, and more.

branded residences - Mandarin Oriental Residences

Image Source: Mandarin Oriental

4. Rosewood

The various branded residences offered by Rosewood are designed in accordance with the company’s ‘A Sense of Place’ philosophy. Personalized, hotel-level service and wellness support are at the very heart of the projects.

Branded homes are available in locations ranging from Miami and São Paulo to Dubai and the Bahamas. Many of these properties are attached to flagship hotels, but all place a focus on privacy and exclusivity.

branded residences - Rosewood Residences

Image Source: Rosewood Hotels

Video: Rosewood Branded Residences Collection

5. Accor

Accor is another major player in the branded residences market, offering properties under its Fairmont, Raffles, SLS, and SO/ brands. The portfolio includes luxury homes in locations from Kuala Lumpur to Dubai.

With butler services and a 24/7 concierge, the luxury lifestyle available is a major USP. The parent company’s numerous brands also allow it to confidently develop a diverse range of projects to suit different types of buyers.

Branded residences - Accor Residences

Image Source: Accor

6. Aman

The Aman brand has an ethos of ‘Sanctuary’ and its range of branded residences embraces this to the full. The luxury hospitality chain has residences in locations like Dubai, the Maldives, Bali, and Beverley Hills.

Common themes include privacy and minimalism, while scarcity helps to increase market value. Residents benefit from a wide range of amenities and on-site facilities, including spas and wellness centers.

Non-Hotel Luxury Brands Selling Residences

One of the biggest growth areas for branded residences worldwide has been the entry of non-hotel brands into the market. Here, you can find out about some of the major luxury and lifestyle brands in question:

1. Bulgari (Jewelry & Accessories)

Italian designer Bulgari is primarily associated with jewelry and luxury accessories, but it also now offers a variety of high-quality branded residences. Located in Jumeira Bay in Dubai, the units include apartments and penthouses.

For residents, offerings include access to a marina and the first Bulgari Yacht Club, along with dining and an outdoor pool. The residences reflect key characteristics of the brand: luxury, craftsmanship, and elegance.

branded residences -Bulgari Residences (Fashion & Jewelry)

Image Source: Bulgari Hotels

2. Armani/Casa (Design & Fashion)

Armani’s interior design brand, Armani/Casa, is a clear fit for the branded residences market. The company offers properties in the world’s tallest building, Burj Khalifa in Dubai, with interiors curated by the late Giorgio Armani.

The units seamlessly connect with the Armani Hotel Dubai, providing exceptional service standards to residents. This includes concierge and housekeeping services, as well as direct access to the nearby Dubai Mall.

branded residences - Armani Casa (Design & Fashion)

Image Source: Armani Hotels

3. Missoni (Luxury Fashion)

The Italian luxury fashion house Missoni broke into real estate with its Missoni Baia brand. The company now offers waterfront branded residences in Miami, Florida, with condos ranging from one to five bedrooms.

Facilities on-site include a tennis court and an Olympic pool, while residents-only spas and training rooms promote wellbeing. Services include valet parking, personal concierge, and pet services.

branded residences - Missoni Baia (Fashion & Interiors)

Image Source: Missoni Baia

4. Bentley (Automotive)

The luxury car manufacturer Bentley made its first foray into private branded residences with its tower-based properties in Miami, Florida. The oceanfront properties offer 20,000 square feet of amenities.

Facilities on-site include a pool, restaurant, lounge, and bar, along with a private movie theater. The properties have multilingual concierge services, wellness facilities, a pet spa, and a variety of car-related offerings.

branded residences -Bentley Residences Miami (Automotive)

Image Source: Bentley Residences Miami

5. Porsche (Automotive/Design)

The Porsche Design Tower Miami provides branded residences and pioneering design features. It includes a Dezervator elevator, which transports residents’ cars to their unit garage, regardless of what floor it is on.

While primarily associated with cars, Porsche has a separate design division, and the luxury condos benefit from this. There are over 100 two-story condos, with amenities including pools, concierge services, and a private restaurant.

branded residences - Porsche-Design-Tower-Miami

Image Source: Porsche

6. Bugatti (Automotive/Ultra-Luxury)

Bugatti’s first move into the branded residences market in Dubai benefits from extreme scarcity. The company offers a limited number of sky mansion penthouses, appealing to the UHNWI who feels connected to the brand.

Units have sleek, contemporary designs, and services include housekeeping and a 24/7 concierge. The building itself has dramatic architectural features, inspired by nature’s fluidity, as well as unapologetic opulence.

branded residences - Bugatti Residences by Binghatti

Image Source: Bugatti Residences

7. FENDI (Fashion)

FENDI is another example of an Italian luxury fashion house dipping its toe into the branded residences market. Situated in Surfside, Miami, the Château Residences include more than 50 oceanfront properties.

Residents can enjoy multiple outdoor pools, a private cinema, a private restaurant, and an indoor thermal pool and spa. The condos have between three and five bedrooms, and 24/7 security is on hand to protect the homes.

branded residences - Fendi Chateau

Image Source: Fendi Chateau Residences

8. Versace (Fashion/Design)

Versace’s involvement with branded residences lives up to its brand image, with maximalist design features and fine Italian detailing. The Palazzo Versace Residences in Dubai are a great example of designer-led private homes.

These apartments feature furniture from the Versace Home Collection and are connected to the brand’s luxury hotel in the city. Hotel-level service is provided, while the rooftop terrace offers a pool and stunning views of Dubai.

branded residences - Versace — Palazzo Versace Residences (Fashion) Image Source: Palazzo Versace

9. Nobu (Hospitality)

Nobu is primarily associated with restaurants offering Japanese cuisine made with Peruvian ingredients. However, the brand has gradually moved into wider hospitality, with branded residences and hotels.

The Nobu Residence Collection continues with the core Nobu brand values, such as Japanese-influenced design. Residences are now found in locations ranging from Abu Dhabi and Cairo to Toronto and Orlando, with curated wellness services.

branded residences - Nobu residences

Image Source: Nobu Hotels

10. Baccarat (Luxury Crystal/Design)

Baccarat is primarily known for its crystal creations. However, the luxury house’s hospitality division has invested in the Baccarat Residences in Miami, Florida, which will include branded residences for UHNWIs.

Situated within an elegant skyscraper, the 300+ residences will include eight penthouses. Expected amenities include a limousine service, 24/7 room service and security, a wealth of wellness facilities, and private dining options.

branded residences- Baccarat Residences

Image Source: Baccarat Residences

11. Aston Martin (Automotive)

Aston Martin is perhaps Britain’s most iconic luxury car brand, associated with James Bond, the monarchy, and racing. Its brand values are reflected in its Miami-based branded residences overlooking Biscayne Bay.

On-site features include a curated art gallery, a game room, a conference room, and a wide range of wellness options. Residents will also have access to a beauty salon, barbershop, infinity pool, and yacht marina.

branded residences - Aston Martin Residences

Image Source: Aston Martin Residences

Video: Mercedes-Benz’s First U.S. Branded Residences Is Coming to Miami

Global Outlook: The Present and Future of Branded Residences

Branded residences are experiencing a significant boom period. In fact, Knight Frank research suggests that the total number of branded developments around the world will grow by 59% in the five years to 2029. Savills data adds that the past decade’s growth has reached +180% across Europe and the Middle East, with Asia-Pacific pipeline growth forecast at 310%.

Dubai and the United States remain the key focal points for projects in this area, but significant growth is also expected across parts of Europe and Asia. Examples include London, Paris, Barcelona, Bangkok, and Phuket.

One of the most significant trends, however, is the rise of non-hotel branded residences. While hotel-associated developments still dominate the sector, a growing number of lifestyle brands are getting involved.

Buyers pay a premium for branded residences and see this as worthwhile to access the additional services. Based on Savills’ data, the average premium is 33% globally compared to equivalent non-branded properties.

In the medium term, expect increased activity in India and high-altitude areas in Europe, Asia, and South America.

List of the 13 Excellent Hotel Brands to Work For

In addition to playing a key role in the emergence of luxury branded residences, hotel brands are at the heart of the global hospitality industry. These companies provide thousands of jobs worldwide and offer accommodation and comfort for a wide range of guests, including business and leisure travelers.

In the “List of the 13 Excellent Hotel Brands to Work For” article, you can explore some of the most significant hotel brands, get a sense of what each has to offer, and access important career information.

Hotel Management Companies: Operational Excellence Partners

The management of branded residences has some similarities with the role that hotel management companies play in the wider hotel industry. These companies are recruited by hotel owners to take care of the essential daily operations of a hotel, which may include housekeeping, recruitment, marketing, and more.

In the “Top 8 Biggest Hotel Management Companies” article, you can explore the leaders in this field and gain a deeper appreciation for what hotel management companies do and how they can benefit hotel owners.

Branded residences provide unique opportunities for hospitality leaders to diversify revenue and expand brand influence. At the same time, these properties can help to generate lasting brand loyalty from ultra-high-value customers, while benefiting buyers and real estate developers at the same time.

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This article is written by:

Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios.