Understanding guests’ communication preferences and engaging on their terms is the key to elevating your hotel’s upselling strategy. From email and SMS to front desk conversations, learn how a multi-channel approach and data-driven technology can improve guest satisfaction, increase revenue, and create memorable experiences that set your hotel apart. Engage Guests on Their Terms: The Key to Effective Upselling A
It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without
The hospitality sector is evolving rapidly. The digital age has brought new challenges and opportunities for hoteliers, making it essential to adopt advanced systems to optimize operations and enhance guest experiences. Two critical components of a hotel’s technology ecosystem are the Property Management System (PMS) and the Revenue Management System (RMS). Together, they help hotels stay competitive and adapt to
Hotel check-in timing refers to when guests can check into a room or check out after their stay. It's often best to consider it as a window where staff and guests can align their needs. The timing is important to guests because it can limit or control their schedule. At the same time, it's important to hoteliers as it allows
The tourism industry is constantly evolving as new digital technology emerges. In this article, we explore some of the digital trends that are going to be most significant in the industry throughout the next year: from virtual reality, which is changing the booking process, to augmented reality, which is enhancing the in-person experience, to artificial intelligence, which is fundamentally changing
Question for Our Revenue Management Expert Panel: Is there value to be had in introducing metrics from other industries into hospitality? Do you think they have a place in Hotel Revenue Management? (Question by Pablo Torres)Â Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Dr. Betsy Stringam-Bender - Professor of Hotels
Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)Â Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of
In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by
While OTAs have dominated the digital travel booking space in recent years, their influence is quietly dwindling as travelers seek more authentic experiences. In parallel, hoteliers now have access to more tools and resources for digital optimization. In fact, hotels of all sizes can significantly boost online bookings by taking a few notes from these eCommerce giants. After all, they’ve
As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become an indispensable tool for hoteliers looking to make informed decisions
Accommodation in tourism refers to various places to stay overnight, which are geared towards tourists. Some of the most common examples include hotels, bed and breakfasts, hostels and resorts. The role of accommodation is crucial, as people traveling to new locations need a place to sleep. Accommodation businesses play a major part in the overall tourism experience, providing shelter, hospitality,
A late check-in hotel offers short-term accommodation, with the option for guests to arrive later than the standard check-in time. These hotels need to develop robust policies and strategies around the check-in process. Late check-ins are important because guests want flexibility. The option to check in at a time that suits them can make a positive first impression, while late
In this article, we interview Pablo Torres, a hospitality management expert specializing in revenue optimization and guest experience. With over 20 years in the industry, Pablo develops innovative strategies that drive ancillary revenue and operational efficiency. He is also a consultant, educator, and LinkedIn Top Voice, recently launching his new book Mastering Hospitality Ancillary Revenue.
When selecting a Property Management System (PMS) for your hotel, the Request for Proposal (RFP) process is crucial for making an informed decision. Through a well-structured RFP, you can ensure a comprehensive evaluation of potential vendors, leading to a successful PMS implementation that aligns with your hotel's needs. This article explores what an RFP is, its importance, and structure. What
Upsell solutions offer more than just extra revenue; they streamline hotel operations by using real-time data to optimize staffing, forecasting, and resource allocation. In this article, you’’ll explore how these technologies can sharpen key processes while delivering personalized experiences, driving improvements in both hotel efficiency and guest satisfaction. Enhancing Guest Engagement and Revenue with Smart Hotel Upsells One of the
Dynamic pricing is a strategy where the price of products or services is adjusted based on market conditions. This typically means charging high prices during periods of high demand and low prices during low demand periods. For hotels, dynamic pricing plays a crucial role in revenue management, incentivizing bookings at crucial times. The ultimate aim of dynamic pricing is to
A hostel management app is a digital software solution, which can be used to manage various aspects of a hostel business. This can include managing bookings, daily tasks and interactions with customers. Hostel management apps can enhance the guest experience in a number of key ways and can make it easier to manage day-to-day operations. The app can also centralize
Wheelchair accessible hotels are hotels designed to accommodate the needs of guests who require wheelchairs. This includes making sure the building and rooms can be accessed, but also providing special features inside the hotel. Providing wheelchair accessibility is important for the guest experience and for ensuring your property is suitable for people with certain disabilities. It is also a legal