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8 Signals Your Hotel Pricing Needs Adjustment

2024-04-08T16:30:08+02:00

Recent studies reveal that prices perceived as unfair trigger discomfort in consumers, leading to reduced purchases, complaints, and negative reviews. Conversely, fair prices activate pleasure centers, enhancing customer satisfaction.[1] This underscores the importance of finding the sweet spot for your hotel's room prices: the perfect balance between attracting (happy) guests and maximizing revenue. Build a Foundation for Effective Hotel Pricing

8 Signals Your Hotel Pricing Needs Adjustment2024-04-08T16:30:08+02:00

Interview with Founder and CEO Kristian Valk of Hotelchamp

2024-04-02T10:49:12+02:00

In this article, we interview Kristian Valk, the founder and CEO of Hotelchamp. Through Hotelchamp, Valk has combined multiple science-based methods to improve the guest experience and drive increased direct revenue for hoteliers. Can you tell us a bit about yourself? I was born and raised in the Netherlands, near Amsterdam. I'm the

Interview with Founder and CEO Kristian Valk of Hotelchamp2024-04-02T10:49:12+02:00

Hotel Revenue Management System Adoption: Tips for a Smooth Transition

2024-03-25T10:52:49+01:00

A revenue management system (RMS) is a fantastic tool for attracting demand from high-value guests, driving efficient operations, improving revenue performance, and increasing profitability. Of course, the best tools in the world won't do your property much good if your staff isn't bought in on their proper usage and equipped with what's needed to get the most out of them.

Hotel Revenue Management System Adoption: Tips for a Smooth Transition2024-03-25T10:52:49+01:00

Master Pick-up Analytics: Learn Why & How They Elevate Your Hotel

2024-03-25T10:53:19+01:00

Pick-up analytics are essential for hotels to forecast demand, optimize pricing strategies, manage inventory, marketing, and improve revenue management. In this article, we will dive into the world of Pick-up Analytics. You will learn what Pick-up Analytics is and how to use it to help your hotel optimize performance. What is Pick-up Analytics? In short, it is important to analyze

Master Pick-up Analytics: Learn Why & How They Elevate Your Hotel2024-03-25T10:53:19+01:00

How to Measure The Profitability of Your Hotel Business

2024-03-25T10:54:55+01:00

Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight into how a business is performing and are key tools

How to Measure The Profitability of Your Hotel Business2024-03-25T10:54:55+01:00

5 Visual Design Tips to Boost Your Hotel Website Conversion Rates

2024-03-25T10:56:05+01:00

Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power of visuals lies at the heart of this. Visuals are

5 Visual Design Tips to Boost Your Hotel Website Conversion Rates2024-03-25T10:56:05+01:00

3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond

2024-03-25T10:56:35+01:00

In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses are now challenged to increase their RevPAR without alienating price-sensitive guests, as demand is expected to remain relatively flat and inflation rates are high globally. 3 Ways Hoteliers Can Prepare

3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond2024-03-25T10:56:35+01:00

8 Tips to Improve OTA Conversion Rates

2024-02-26T17:26:47+01:00

In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success. Your OTA listing can distinguish between a filled room and

8 Tips to Improve OTA Conversion Rates2024-02-26T17:26:47+01:00

Short-Term Rental Data: A New Technique to Forecast Demand at Your Hotel

2024-04-10T16:59:43+02:00

The hospitality sector has long underestimated the influence of short-term rental accommodation on their operations, viewing it as a specialized lodging type that wouldn't impact conventional hotel reservations. However, the swift expansion of short-term rentals, spearheaded by organizations like Airbnb and VRBO, has made an undeniable mark on the hotel industry. The Importance of Short-Term Rental Bookings There's a growing

Short-Term Rental Data: A New Technique to Forecast Demand at Your Hotel2024-04-10T16:59:43+02:00

Guest Expectations in 2024: 8 Trends You Should Be Aware of

2024-02-26T17:27:28+01:00

As time passes and technology keeps evolving, we enter into a new era of guest expectations. It's no longer enough to simply meet their needs, and the challenge now lies in exceeding them. In this dynamic landscape, where every guest is an insightful traveler armed with high expectations, how can you ensure your property fulfills those expectations and stands out?

Guest Expectations in 2024: 8 Trends You Should Be Aware of2024-02-26T17:27:28+01:00

Is Conversational AI a Good Fit for Guest Communications?

2024-02-26T17:28:47+01:00

The power of Artificial Intelligence (AI) has been making waves in the hospitality industry. Considering rapid developments in AI-based hotel tech solutions, rising expectations of tech-savvy travelers, and challenges the industry faces, let’s explore the fit of conversational AI in guest communications, as well as its role and benefits. Beyond the Hype: Sophistication of Conversational AI Before exploring the answer

Is Conversational AI a Good Fit for Guest Communications?2024-02-26T17:28:47+01:00

Interview with CEO & Co-founder Tiago Araújo of HiJiffy

2024-03-29T14:57:45+01:00

In this article, we interview Tiago Araújo, the CEO & Co-founder of HiJiffy. Araújo launched HiJiffy in 2016 to enhance hotel guest communication. Today, HiJiffy leverages AI-driven technologies for direct bookings, new revenue streams, personalized communication with guests, and more. Can you tell us a bit about yourself? Absolutely. My educational journey began

Interview with CEO & Co-founder Tiago Araújo of HiJiffy2024-03-29T14:57:45+01:00

How Do You Take Your Hotel’s Data Game to the Next Level?

2024-02-12T11:52:53+01:00

So, you are interested in hospitality data? In the current world of hospitality, data has become the cornerstone of strategic and tactical decision-making. This article explores how data and data tools can help transform operations across the hotel, improve communication and efficiency, and drive revenue and profit growth. Uncover the first steps to integrating analytics into your hotel's day-to-day for

How Do You Take Your Hotel’s Data Game to the Next Level?2024-02-12T11:52:53+01:00

Boosting Occupancy: 7 Options for Hoteliers

2024-02-12T11:57:30+01:00

"Heads in beds." While occupancy is not the only thing influencing the revenue success of a hotel, it's hard to say you're maximizing revenue if your occupancy levels are low. 7 Ways to Effectively Boost the Occupancy Today, guests typically have a wealth of options for determining precisely in which beds their heads will be resting. Hotel room supply is

Boosting Occupancy: 7 Options for Hoteliers2024-02-12T11:57:30+01:00

The Importance of Benchmarking in Hotel Management

2024-02-12T11:57:51+01:00

In the dynamic world of hotel management, every day is different. It can feel difficult to find the time to take stock of your property's performance, which can be a problem in such a competitive industry where staying ahead of the game is crucial. When navigating the industry's complexities, benchmarking is the unsung hero for hoteliers. Let's dive into the

The Importance of Benchmarking in Hotel Management2024-02-12T11:57:51+01:00

Key Features to Evaluate in a Booking Engine to Maximize Revenue

2024-02-12T11:58:08+01:00

As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel's success heavily relies on its online presence

Key Features to Evaluate in a Booking Engine to Maximize Revenue2024-02-12T11:58:08+01:00

Potential Impact of ChatGPT and other LLMs on the Booking Process

2024-02-01T22:11:40+01:00

Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -

Potential Impact of ChatGPT and other LLMs on the Booking Process2024-02-01T22:11:40+01:00
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