Hotels love a good win. Marketing celebrates record clicks, sales land big contracts, and revenue holds rates during slow seasons. Yet these surface victories don't always equal profit. They can hide weak margins and rising costs. True growth demands a shift in mindset. Instead of chasing numbers that look impressive but fail to strengthen the bottom line, hotels need a
With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups
A hotel folio is a detailed financial document, breaking down the charges a guest has incurred during a stay. These itemized documents are now typically created and stored digitally, allowing for real-time changes. Hotel folios play an important role in providing transparency to guests and delivering accurate billing. Accuracy and transparency are key to a positive guest experience and the
Most hotels still aren't using WhatsApp for guest communication, let alone marketing. But is that a missed opportunity? Our latest report, The State of Data-driven Marketing in Hospitality, shows that only 12% of hotels include WhatsApp in their marketing strategy. Meanwhile, 63% either don't use it at all or rely on it for operational updates. This represents a massive opportunity
Boutique hotels are built on vision, creativity, and a deep connection to their guests. From the artwork to the playlists, every detail tells a story. These properties thrive on individuality, like unique rooms, curated experiences, and independent operations, even in how they approach pricing. Even the most thoughtfully run property needs smart tools to stay competitive. In this article, you’ll
Airbnb listing options are one of the most significant drivers of the travel industry. The average traveler has become agnostic to the particulars of a platform. When people travel, they want options ranging from boutiques to hotels, home rentals, or even serviced apartments. Airbnb is part of what makes that possible, and hoteliers leveraging those options are gaining a significant
Hotel room service provides guests with access to food, drinks and other items, delivered directly to their door. This offers excellent convenience and is used by all kinds of guests, including leisure and business travelers. Room service is an important offering and can help to shape overall guest satisfaction levels. It also provides an additional revenue stream for hotels and
What did you think when ChatGPT first came out? Maybe you were in the “nice, but useless gadget” camp. Or did you immediately see it as a powerful tool that will shake up our industry? The latter has proven true. Artificial intelligence (AI) tools have only been available for a short time. But you can already see an impact in
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep
Nowadays, new website creation is no longer a problem, even if you are not a professional software engineer. Hotel, travel, and hospitality service providers now feel a growing need for a web presence. So, multiple artificial intelligence tools can help simplify the development of such websites. Promoting your tourism or hospitality business requires a modern website. It helps attract new
Question for Our Hotel Marketing Expert Panel What is the state of luxury travel in 2025? What trends will influence decisions for luxury travel businesses? (Question proposed by Reshan Jayamanne) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Thom de Graaf - Online Marketing Specialist, The Orange
Planning a trip often involves juggling multiple platforms. Travelers typically bounce between online travel agencies, metasearch engines, and Google in search of the perfect hotel. But that process is changing. Today, nearly 30% of travelers have used generative AI (GenAI) tools (1), like ChatGPT, Gemini, and Perplexity, to plan a trip. These platforms are designed to deliver curated recommendations, and
Wholesale hotel supplies are everyday hotel items that are acquired from suppliers in bulk, in order to reduce the per-unit cost. Through strategic purchases and positive relationships with suppliers, hotels can keep total costs down. It is more essential than ever to acquire wholesale supplies, because hotels face numerous financial pressures. Examples include growing supply costs and rising customer expectations
What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who
Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb to suspend Chinese domestic operations in July 2022. Airbnb's disappearance left a hole in the economic landscape of the hospitality industry. Hotels suddenly found themselves with new options to recapture
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest
Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. In this article, you can learn more about hospitality trends for 2025. Table of Contents: What is Hospitality Marketing? Why is
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will learn more about some of the essential strategies to adopt at all times. Table of Contents: 26