Hotel Marketing

Branded Residences Are Turning Hotel Brands into Lifestyle Assets

Martijn Barten2025-10-23T16:01:24+02:00

Branded residences are high-end private homes, which are associated with a lifestyle or hotel brand. They combine private residential living with the service and operational standards of a hotel. These developments can benefit buyers through lifestyle quality, as well as brands through additional revenue and customer loyalty. Property developers can also capitalize on high prestige and greater project returns. In

Branded Residences Are Turning Hotel Brands into Lifestyle AssetsMartijn Barten2025-10-23T16:01:24+02:00

How to Segment Your Guests: 5 Basic Tips to Boost Conversions

Revfine.com2025-10-21T12:29:45+02:00

Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest

How to Segment Your Guests: 5 Basic Tips to Boost ConversionsRevfine.com2025-10-21T12:29:45+02:00

Hospitality Leaders on Maximising ROI from Marketing Budgets

Suzanne2025-10-03T10:54:52+02:00

Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman

Hospitality Leaders on Maximising ROI from Marketing BudgetsSuzanne2025-10-03T10:54:52+02:00

Ditch Discount Blasts and Reward High-Value Hotel Guests

Revfine.com2025-10-03T15:00:26+02:00

Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers expect more: personalization, recognition, and incentives that reflect their loyalty. Guests who feel noticed are far more likely to return, spend more, and recommend your brand. In this article, you’ll

Ditch Discount Blasts and Reward High-Value Hotel GuestsRevfine.com2025-10-03T15:00:26+02:00

The Future of Hotel Competitiveness is Connectivity

Revfine.com2025-10-03T15:01:16+02:00

The future of hotel competitiveness is being redefined by connectivity. No longer just background infrastructure, seamless integrations are now a critical driver of growth and profitability. Hotels that embrace connectivity gain visibility, control, and efficiency. Those who ignore it risk falling behind with costly errors and missed opportunities. In this article, you’ll learn how internal and external connectivity increase visibility,

The Future of Hotel Competitiveness is ConnectivityRevfine.com2025-10-03T15:01:16+02:00

17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings

Martijn Barten2025-10-17T12:29:34+02:00

The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and book them over the internet, from the comfort of their home or on the go. In this article, you will learn more about online travel agents and the best

17 Online Travel Agents (OTAs) to Increase Your Hotel BookingsMartijn Barten2025-10-17T12:29:34+02:00

11 Amazing Examples of 360 Video Hotel Tours

Martijn Barten2025-10-14T15:50:53+02:00

For hotel owners, it is important to keep up with the latest video marketing trends, and the 360-degree video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, how it differs from the VR hotel offerings, and 11 of the best examples of its use within

11 Amazing Examples of 360 Video Hotel ToursMartijn Barten2025-10-14T15:50:53+02:00

15 Essential Video Marketing Tips for Hotels

Martijn Barten2025-10-17T12:33:44+02:00

Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use

15 Essential Video Marketing Tips for HotelsMartijn Barten2025-10-17T12:33:44+02:00

Unlock Hidden Revenue: How Ancillary Sales Can Elevate Your TRevPAR

Revfine.com2025-10-03T15:02:18+02:00

Is boosting ancillary revenue just one more thing on your already packed to-do list? It doesn’t have to be. If you’re already offering extras or promoting additional services, you're on the right track. And if you’ve started using automation tools to streamline upselling and improve guest spend, even better. Still, one key opportunity often goes overlooked: factoring ancillary revenue into

Unlock Hidden Revenue: How Ancillary Sales Can Elevate Your TRevPARRevfine.com2025-10-03T15:02:18+02:00

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

Revfine.com2025-09-22T13:27:50+02:00

With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available DataRevfine.com2025-09-22T13:27:50+02:00

Hotel Folio: Essential Guide for Effective Guest Billing Management

Martijn Barten2025-09-22T13:28:10+02:00

A hotel folio is a detailed financial document, breaking down the charges a guest has incurred during a stay. These itemized documents are now typically created and stored digitally, allowing for real-time changes. Hotel folios play an important role in providing transparency to guests and delivering accurate billing. Accuracy and transparency are key to a positive guest experience and the

Hotel Folio: Essential Guide for Effective Guest Billing ManagementMartijn Barten2025-09-22T13:28:10+02:00

Only 12% of Hotels Use WhatsApp Marketing. Should You?

Revfine.com2025-09-08T16:11:25+02:00

Most hotels still aren't using WhatsApp for guest communication, let alone marketing. But is that a missed opportunity? Our latest report, The State of Data-driven Marketing in Hospitality, shows that only 12% of hotels include WhatsApp in their marketing strategy. Meanwhile, 63% either don't use it at all or rely on it for operational updates. This represents a massive opportunity

Only 12% of Hotels Use WhatsApp Marketing. Should You?Revfine.com2025-09-08T16:11:25+02:00

How Boutique Hotels Use Revenue Technology to Grow Profitability

Revfine.com2025-09-08T16:22:02+02:00

Boutique hotels are built on vision, creativity, and a deep connection to their guests. From the artwork to the playlists, every detail tells a story. These properties thrive on individuality, like unique rooms, curated experiences, and independent operations, even in how they approach pricing. Even the most thoughtfully run property needs smart tools to stay competitive. In this article, you’ll

How Boutique Hotels Use Revenue Technology to Grow ProfitabilityRevfine.com2025-09-08T16:22:02+02:00

Hotel Guide to Creating and Managing Airbnb Listings

Martijn Barten2025-09-08T16:13:45+02:00

Airbnb listing options are one of the most significant drivers of the travel industry. The average traveler has become agnostic to the particulars of a platform. When people travel, they want options ranging from boutiques to hotels, home rentals, or even serviced apartments. Airbnb is part of what makes that possible, and hoteliers leveraging those options are gaining a significant

Hotel Guide to Creating and Managing Airbnb ListingsMartijn Barten2025-09-08T16:13:45+02:00

Hotel Room Service: The Ultimate Guide to Elevate the Guest Experience

Martijn Barten2025-09-08T16:14:56+02:00

Hotel room service provides guests with access to food, drinks and other items, delivered directly to their door. This offers excellent convenience and is used by all kinds of guests, including leisure and business travelers. Room service is an important offering and can help to shape overall guest satisfaction levels. It also provides an additional revenue stream for hotels and

Hotel Room Service: The Ultimate Guide to Elevate the Guest ExperienceMartijn Barten2025-09-08T16:14:56+02:00

AI in Hospitality: New Trends in Booking Behavior and Distribution

Revfine.com2025-08-25T18:22:48+02:00

What did you think when ChatGPT first came out? Maybe you were in the “nice, but useless gadget” camp. Or did you immediately see it as a powerful tool that will shake up our industry? The latter has proven true. Artificial intelligence (AI) tools have only been available for a short time. But you can already see an impact in

AI in Hospitality: New Trends in Booking Behavior and DistributionRevfine.com2025-08-25T18:22:48+02:00

How to Optimize Your Hotel Email Database: Quality Over Quantity

Revfine.com2025-08-25T14:57:20+02:00

Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep

How to Optimize Your Hotel Email Database: Quality Over QuantityRevfine.com2025-08-25T14:57:20+02:00

How AI Services Help Hotel and Travel Businesses Build Websites

Revfine.com2025-09-08T11:26:47+02:00

Nowadays, new website creation is no longer a problem, even if you are not a professional software engineer. Hotel, travel, and hospitality service providers now feel a growing need for a web presence. So, multiple artificial intelligence tools can help simplify the development of such websites. Promoting your tourism or hospitality business requires a modern website. It helps attract new

How AI Services Help Hotel and Travel Businesses Build WebsitesRevfine.com2025-09-08T11:26:47+02:00

Hotel Marketing

Attract, engage, and convert guests to amplify growth

Marketing