Is boosting ancillary revenue just one more thing on your already packed to-do list? It doesn’t have to be. If you’re already offering extras or promoting additional services, you're on the right track. And if you’ve started using automation tools to streamline upselling and improve guest spend, even better. Still, one key opportunity often goes overlooked: factoring ancillary revenue into
Extended stay accommodations and serviced apartments represent a small but fast-growing portion of the European hospitality sector, with the market projected to grow (1) at CAGR of 12.3% from 2024 to 2030. The segment’s relatively rapid growth should come as no surprise as more travelers are booking trips that blend both work and play, major hotspots crack down on short-term
At Mews Unfold 2025, hoteliers from across the globe gathered to share insights, celebrate successes and shape the future of our industry. Among the many topics covered, one powerful idea pervaded almost every conversation: hospitality is no longer just about rooms – it’s about moments. It’s not just what you offer, but how you make people feel. 7 Top Takeaways
Hotels across the globe have made massive investments in business intelligence (BI) solutions in recent years. From revenue and finance to operations and marketing, data is flowing in more ways than ever before. Yet, many hotel teams still struggle to make truly data-informed decisions. Why? Buying a BI platform is easy. Embedding it into the fabric of how your teams
Should you accept that group request or wait for more lucrative individual guests? This decision can significantly impact your hotel's profitability. In this article, you'll discover how to confidently assess each booking opportunity through a practical approach. Group or Transient? Why This Choice Is So Important Whether you run a boutique hotel, B&B, or small chain, every room matters. Say
Airbnb fees have gone from a novelty to one of the most important discussions within the hospitality industry. Airbnb has proven itself to be a notable competitor to the standard hotel model. The associated fees for using the Airbnb service, for both hosts and guests alike, aren't always so readily apparent. Understanding how Airbnb's revenue system works and how to
Question for Our Revenue Management Expert Panel: What are the benefits and risks of applying strict cancellation policies versus flexible? How does the competition influence a hotel's cancellation policy? (Question proposed by Niko Krauseneck) Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue
Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply crafting social media posts and eye-catching visuals, the truth is that there are many other aspects to marketing, and all of them are crucial for your brand to succeed. Unlocking Revenue Growth Through Smart Marketing
From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that shapes how your brand is perceived and directly impacts your bottom line. Turning Happy Guests into Higher Profits The connection between guest satisfaction and revenue isn’t just intuitive — it’s
It’s a foreboding statement that surely hoteliers are getting at least a little tired of seeing - particularly with the economic shock of COVID-19 firmly in our rear-view mirrors. While it’ll take time for the dust to settle, an aggressive and often-shifting trade policy from the world’s largest economy has undoubtedly injected a substantial amount of uncertainty into the plans
As a hotelier, you know many factors go into your room rates. Three of those factors are your costs, current demand, and your hotel’s online visibility. Revenue management is the science of assessing these and other factors and raising your profitability year after year. This article offers a guide to analyzing your costs and improving your analysis with the goal
Question for Our Revenue Management Expert Panel: What are the most important revenue management trends that should be on the radar of the luxury hospitality segment this year? (Question proposed by Pallavi Gaonkar) Our Revenue Management Expert Panel Pallavi Gaonkar - Director of Revenue, Ayada Maldives Kathryn Baker - COO, TCRM (Total Customized
In hotel management, numbers are everywhere: dashboards, reports, presentations. These numbers offer a sense of control and clarity. But numbers on their own don’t tell the full story. Relying on isolated metrics can lead to misguided strategies, missed opportunities, and costly mistakes. It’s the context that brings meaning to the numbers: in addition to the numbers as shown, is there
If you think of revenue management tools as solely a means for rolling out dynamic pricing strategies and making the most out of the demand for your property’s room inventory, it’s time to challenge that assumption. While these tried-and-true capabilities are a staple at most hotels, today’s advanced revenue management systems are making great strides in breaking down the barriers
Forecasting is never easy—but it gets a whole lot harder when someone asks you to "adjust" the numbers. If your General Manager (GM) pushes for a rosier picture than the data shows, how do you stay realistic without rocking the boat? In this article, we'll walk through how to handle the pressure, maintain integrity, and turn tricky conversations into alignment.
Revenue is the lifeblood of any hotel. The more effectively you generate, capture, and optimize it, the more successful your property will be. But too many revenue managers still rely on outdated revenue strategies, legacy metrics and clunky technology that hold them back. The result? Missed opportunities and money left on the table. Modern revenue management isn’t about following the
Well-run and profitable hotels are like a symphony where talented performers play their parts within the framework of the score. Their skilled cooperation creates the business foundation for the hotel to meet or exceed its business goals. Revenue management principles provide such a framework, with the revenue manager serving as the conductor. The Strategic Framework Behind Profitable Hotel Revenue Management
For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, find 12 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective. Table of Contents